The
film
industry
heaved
a
sigh
of
relief
on
Friday.
After
the
shockingly
low
start
of
Umrao
Jaan
last
week,
a
section
of
the
industry
was
nervous
since
two
important
films
were
slated
for
release
next:
Vivah
[Rajshri]
and
Apna
Sapna
Money
Money
[Mukta
Arts].
Both
Vivah
and
Apna
Sapna
Money
Money
have
opened
well
at
the
ticket
window.
-
Vivah:
Looking
at
the
low-key
promotion
as
also
the
cold
response
to
its
music,
a
flying
start
was
ruled
out.
But
the
film
opened
to
packed
houses
in
several
parts
of
the
country
[Madhya
Pradesh,
Gujarat,
Rajasthan,
Bengal],
while
some
theatres
of
Mumbai
and
Delhi
reported
a
slow
start
[40%],
but
picked
up
gradually
towards
the
evening
shows.
The
family
audiences
have
appreciated
the
film.
-
Apna
Sapna
Money
Money:
If
the
families
are
patronizing
Vivah,
the
youth
as
well
as
the
masses
are
making
a
beeline
for
this
Ritesh
Deshmukh
starrer.
The
opening
numbers
are
more
than
satisfactory.
Ritesh
stands
to
benefit
the
most
if
the
film
sustains
with
the
same
zeal
in
the
coming
days.
-
Deadline
-
Sirf
24
Ghante:
Has
had
a
slow
start
[expected],
but
Percept
Picture
Company
is
hopeful
that
the
response
on
Saturday
and
Sunday
will
be
better.
Story first published: Tuesday, July 12, 2011, 11:57 [IST]