The film industry heaved a sigh of relief on Friday. After the
shockingly low start of Umrao Jaan last week, a section of
the industry was nervous since two important films were slated for
release next: Vivah [Rajshri] and Apna Sapna Money
Money [Mukta Arts]. Both Vivah and Apna Sapna
Money Money have opened well at the ticket window.
Vivah: Looking at the low-key promotion as also the
cold response to its music, a flying start was ruled out. But the
film opened to packed houses in several parts of the country
[Madhya Pradesh, Gujarat, Rajasthan, Bengal], while some theatres
of Mumbai and Delhi reported a slow start [40%], but picked up
gradually towards the evening shows. The family audiences have
appreciated the film.
Apna Sapna Money Money: If the families are
patronizing Vivah, the youth as well as the masses are
making a beeline for this Ritesh Deshmukh starrer. The opening
numbers are more than satisfactory. Ritesh stands to benefit the
most if the film sustains with the same zeal in the coming
Deadline - Sirf 24 Ghante: Has had a slow start
[expected], but Percept Picture Company is hopeful that the
response on Saturday and Sunday will be better.