THIS
WEEK
IN
2006
[Weekend:
June
30-July
2,
2006]
The
first
half
of
2006
had
ended
and
the
mood
in
the
film
industry
was
upbeat
thanks
to
the
three
major
successes
in
the
last
one
month
[Fanaa,
Phir
Hera
Pheri,
Krrish].
With
a
number
of
biggies
lined
up
in
the
next
six
months
[Golmaal,
Omkara,
Anthony
Kaun
Hai?,
Kabhi
Alvida
Naa
Kehna,
Naksha,
Aap
Ki
Khatir,
Lage
Raho
Munnabhai,
Kabul
Express,
Umrao
Jaan,
Dhoom
2,
Don,
Vivah,
Babul,
Jaan-E-Mann]
and
a
number
of
talked-about
medium-budget
films
also
making
their
way
into
movieplexes,
the
domestic
box-office
was
only
going
to
witness
a
major
boom.
Approx.
Rs.
400
crores
was
riding
on
the
above-named
films.
The
dream
merchants
had
woken
up
to
the
fact
that
content
is
the
king
in
the
current
scenario.
With
emphasis
on
story,
stars
and
promotion
[in
that
order],
the
business
was
sure
to
escalate
in
weeks
to
come.
THIS
WEEK
IN
2005
[Weekend:
July
1-3,
2005]
After
the
not-too-exciting
response
to
his
last
release
Naach,
RGV's
Sarkar
emerged
a
success
story
at
the
domestic
box-office,
silencing
his
detractors
yet
again.
I
would
attribute
the
success
to
two
factors
basically:
RGV's
execution
of
the
story
and
the
power-packed
performances.
Sarkar
generated
tremendous
heat
prior
to
its
release.
The
distributors
were
excited,
so
were
the
exhibitors,
who
screened
the
film
in
10
to
12
shows
a
day
[at
multiplexes].
YAKEEN,
the
other
new
release,
was
sidelined
to
2
shows
a
day
at
some
multiplexes.
While
Sarkar
had
a
90%
+
start
at
major
centres,
Yakeen
failed
to
garner
respectable
figures
from
Day
1
itself.
The
opening
ranged
from
15%-25%
at
some
places,
but
at
several
cinema
halls,
it
registered
a
shockingly
poor
start
of
10%.
Frankly
speaking,
there
was
no
buzz
for
Yakeen
prior
to
its
release
and
the
fact
that
it
was
being
released
alongside
Sarkar
as
also
the
fact
that
the
pirated
version
of
the
film
was
out
prior
to
its
release,
made
a
further
dent
in
its
business.
THIS
WEEK
IN
2004
[Weekend:
June
25-27,
2004]
The
last
week
of
June
witnessed
the
release
of
the
third
Big
B
starrer
in
a
row,
Deewaar.
While
the
much-hyped
film
was
expected
to
take
a
fantabulous
start
everywhere,
the
opening
ranged
from
exciting
to
mediocre
to
lukewarm
in
several
parts
of
the
country.
Deewaar
had
everything
going
in
its
favor
--
a
robust
star
cast,
a
producer
who
makes
films
with
passion
and
promotes
it
with
equal
zeal,
aggressive
promotion
prior
to
its
release,
a
theme
that
hadn't
been
attempted
on
Hindi
screen
before.
But
man
proposes,
God
disposes!
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