THIS
WEEK
IN
2006
[Weekend:
May
12-14,
2006]
The
Friday
witnessed
the
release
of
two
films,
Tathastu
[directed
by
Anubhav
Sinha]
and
Tom
Dick
and
Harry
[directed
by
Deepak
Tijori].
The
two
directors
clashed
yet
again
[Sinha's
DUS
and
Tijori's
FAREB
had
also
come
face
to
face],
but
the
results
this
time
were
a
complete
contrast.
This
time
around,
it
was
the
popular
Himesh
Reshammiya
track
'Jhoom
Jhoom'
that
resulted
in
Tom
Dick
and
Harry
stealing
the
march
over
its
opponent
Tathastu.
Tathastu
had
a
disastrous
start
everywhere.
In
fact,
the
shockingly
low
start
[some
shows
were
as
low
as
3%-6%]
sent
shock
waves
throughout
the
film
industry.
The
fate
of
the
film
was
evident
on
its
opening
day
itself.
Tom
Dick
and
Harry
took
a
favorable
start
[60%
+]
at
places
and
maintained
the
momentum
in
its
opening
weekend.
The
popular
track,
'Jhoom
Jhoom',
coupled
with
the
fantastic
pre-release
promotion,
resulted
in
this
mini
multi-starrer
attracting
footfalls
at
movieplexes.
But
the
family
audience
that
ventured
to
watch
the
film
were
completely
taken
aback
by
the
double
entendres
and
lewd
jokes.
However,
the
advantage
with
Tom
Dick
and
Harry
was
its
reasonable
pricing.
THIS
WEEK
IN
2005
[Weekend:
May
13-15,
2005]
Prior
to
its
theatrical
release,
Jo
Bole
So
Nihaal
was
one
of
the
hottest
films
in
the
marquee.
The
stylish
promos
of
the
film,
coupled
with
the
fact
that
the
Rahul
Rawail-Sunny
Deol
combo
seemed
rejuvenated
to
strike
back
with
a
vengeance,
led
to
the
distributors
acquiring
its
rights
for
fantastic
prices.
In
fact,
after
a
long,
long
time
did
one
witness
the
distribution
fraternity
getting
gung-ho
about
a
film.
But
the
opening
of
the
latest
Sunny
Deol
starrer
at
several
centres
rang
alarm
bells
across
the
film
trade.
Ideally,
a
film
of
this
magnitude
should've
started
with
a
bang,
with
a
90%
+
opening
[like
Lukcy,
Waqt,
Kaal],
but
its
opening
ranged
from
70%
+,
to
a
dismal
25%-35%
at
some
places.
Clearly,
something
went
wrong
somewhere.
Or,
perhaps,
the
viewers
had
satiated
themselves
with
the
three
biggies
[Lukcy,
Waqt,
Kaal]
in
three
consecutive
weeks
and
felt
like
taking
a
break
for
a
week
or
two.
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