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Domestic B.O.: Damp squib

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'd blame the content of Kya Love Story Hai for its downfall. When the lights are switched off and the reels begin to unfold, it's the content that does the talking. No amount of gloss or snazzy item songs or spellbinding visuals can substitute for content. I hope, debutante director Lovely Singh takes a note of this!


THIS WEEK IN 2006
[Weekend: April 21-23, 2006]


The film was supposed to make moviegoers break into laughter. Instead, all you could see after the screening of the film concluded was a frown. Pyare Mohan, a comedy, was more of a tragedy for moviegoers, who expected so much more from the film.

From the business point of view, Pyare Mohan had so many factors going in its favor. Directed by an accomplished name [Indra Kumar], whose repertoire boasts of several hits, Pyare Mohan came at a time when comedies were being lapped up by moviegoers in a big way. Furthermore, Pyare Mohan was a solo release this Friday [April 21], leaving the field clear for the film to reap a harvest in its opening week. With ample promotion initiated by the producers, everyone expected Pyare Mohan to embark on a flying start.

But the opening response was below the mark almost everywhere. And the unanimously poor reports were clear indicator of what to expect in the forthcoming days. Without doubt, Pyare Mohan ranked amongst the weakest films of 2006. Right from its script to acting to direction, everything in this enterprise was sub-standard.


THIS WEEK IN 2005
[Weekend: April 22-24, 2005]


The second biggie to hit the marquee this month, Waqt - The Race Against Time, didn't take a fabulous start, but gradually made its presence felt with each passing day. Most family entertainers, including the immensely successful Baghban, had a slow start at the ticket window. Going by this theory, Waqt - The Race Against Time was also expected to have a moderate start, with the business gathering momentum if the film clicked with families.

And that's exactly what happened! The collections showed an upward trend on Day 1 itself and the first weekend, on an average, finished at 85% +. The film succeeded in attracting families and emerged a success story in days to come.

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