Till
a
few
years
ago,
the
Diwali
week
as
also
the
two-month
summer
vacations
[mid-April
to
mid-June]
were
considered
the
most
bountiful
period
for
movie
business.
The
Idd
week
became
equally
prominent
and
now,
film-makers
are
keen
that
they
encash
during
the
Christmas
festivities.
The
forthcoming
weekend
is
no
ordinary
weekend.
Two
major
producers
have
placed
their
respective
ambitious
ventures
on
this
date
[
Welcome,
Taare
Zameen
Par
].
It
makes
wise
business
sense
too,
since
this
isn't
a
3-day
weekend,
but
a
5-day
weekend.
Friday
is
Idd,
Saturday
and
Sunday
are
holidays,
Monday
isn't
a
holiday,
but
Tuesday
[Christmas]
is,
which
means
people
would
take
it
easy
on
Monday,
a
day
preceding
Christmas.
A
5-day
weekend
is
a
rarity
and
one
expects
the
business
to
be
optimum
during
this
period.
Both
Welcome
and
Taare
Zameen
Par
look
exciting
and
with
A-list
stars
dominating
the
cast
of
these
two
films,
I
expect
a
repeat
of
the
Diwali
weekend,
with
both
Om
Shanti
Om
and
Saawariya
opening
to
packed
houses
in
the
opening
weekend.
The
best
part
of
this
'clash'
is
that
the
two
films
belong
to
diverse
genres.
And
avid
moviegoers
would
definitely
watch
both.
The
pre-Christmas
lull
continued
to
spell
havoc.
The
sole
Hindi
release
last
Friday,
Strangers,
opened
to
almost
empty
houses
across
the
nation.
Frankly,
it
didn"t
come
as
a
surprise
to
me.
A
lot
of
people
weren't
even
aware
that
a
film
called
Strangers
had
hit
the
marquee.
And
those
aware
of
the
film
weren"t
excited.
"Is
it
an
English
film?" a
prominent
U.P.
exhibitor
asked
me,
a
few
days
prior
to
its
release.
What
added
to
the
confusion
was
Strangers
being
listed
in
the
category
of
'English
films',
not
'Hindi
films'
in
newspapers,
even
after
its
release.
Yes,
you
read
that
right
--
something
that
its
director
Aanand
Rai
also
lamented,
post
release.
Strangers
caters
to
a
miniscule
section
of
moviegoers,
but
a
not-too-motivating
star
cast
as
also
the
low-key
promotion
made
the
effort
go
unnoticed.
The
film
opened
to
below
10%
response
and
faded
into
oblivion
as
days
progressed.
Story first published: Friday, December 21, 2007, 17:44 [IST]