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Spider creates dhoom!

By: Taran Adarsh, IndiaFM
Thursday, May 10, 2007
At a private screening of Metro on Saturday night, David Dhawan and I got into a discussion on the penetration and potential of Hollywood films in India. "Spider-Man 3 is just the beginning. Wait and watch, Hollywood films will overpower Hindi films in times to come," he remarked. I endorse this statement completely!

Times have changed indeed. Twenty years ago, an English film would be released at two/three cinemas of metros mainly. But things changed with Jurassic Park. And the growth of Hollywood films in India is for all to see. Today, a keenly anticipated Hollywood film is released at 500 + screens and the quantum of business has increased manifold in turn.

Spider-Man 3 lived up to the colossal expectations, fetching the best start of the year so far [the opening was 95%-100%]. The paid previews were packed to capacity and the opening shows on Friday were chock-a-block, even at centres where Hindi movies have an edge. In fact, the opening was so strong, so omnipotent that all Hindi films got eclipsed in the process, including last week's Ta Ra Rum Pum.

I strongly feel that Spiderman, Superman, Batman, Harry Potter and James Bond are powerful brands and the Indian audiences, especially kids, look forward to their films with as much enthusiasm as they await a Dhoom 2 or a Krrish. No wonder, you see Casino Royale and now Spider-Man 3 generating a tremendous start at the ticket counters.

Spider-Man 3 swept like a hurricane on Saturday and Sunday, setting records at several stations. The first weekend business is truly gigantic, here are the stats...
  • Biggest opening weekend for a foreign language film in India - Rs. 19.17 Cr.
  • Biggest single day collections for a foreign language film in India - Rs. 6.64 Cr. on Friday.
  • Biggest Saturday [5th May] collections for a foreign language film in India - Rs. 6.19 Cr.
  • Biggest Sunday [6th May] collections for a foreign language film in India - Rs. 6.34 Cr.
  • The fastest to cross the Rs. 10 crore mark - in 2 days.
  • Biggest ever release - 588 prints [English 162, Hindi 261, Tamil 78, Telugu 78, Bhojpuri 6, IMAX 3]. The widest release for Hollywood in India.
  • Outpaced the previous 1st weekend record holder Casino Royale [Rs. 14.94 Cr.] by 28.3 %.
The super-success of Spider-Man 3 will only strengthen the market of Hollywood films in times to come.


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