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Ta Ra Rum Pum had a dull start

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So what's the final verdict? The business is clearly divided. The film is good at multiplexes, but weak/poor at single screens. That Yash Raj has spent a fortune on making [production cost] and giving it an extensive release [prints, promotion expenses] cannot be denied. But the production house will have to depend on the revenue from Overseas, Satellite and Home Video rights and also business from metros and mini-metros to cover its costs. 


The next weekend is crucial again. Will Ta Ra Rum Pum sustain at multiplexes or will Spider-Man 3 [releasing simultaneously in India in Hindi, Bhojpuri, Tamil, Telugu and English versions] vanquish the oppositions, only time will tell.

THIS WEEK IN 2006

[Weekend: April 28-30, 2006]

Diverse films, varied outcome. Vying for audience attention this week were RGV's Darna Zaroori Hai, Mahesh and Mukesh Bhatt's Gangster and the talked-about Aishwarya Rai starrer The Mistress of Spices. While the horror story [Darna Zaroori Hai] met with a horrifying fate at the box-office, Gangster, armed with great reviews and a strong word of mouth, gathered momentum gradually, while The Mistress of Spices turned out to be a monumental disaster.

THIS WEEK IN 2005

[Weekend: April 29-May 1, 2005]

Kaal opened to a fantabulous start everywhere, confirming the fact that this Karan Johar-SRK joint venture had taken the best start after Veer-Zaara. Kaal had a major advantage in its length [2 hours] and with the movie running to packed houses on the first three days, the distributors made a killing in its opening weekend.

Incidentally, Kaal had a far bigger opening than K3G. The strategy of releasing the film with a good number of prints [420] proved a wise move for its investors.

THIS WEEK IN 2004

[Weekend: April 23-25, 2004]

Bardaasht may have worked in the late 1990s, when rehashed versions of Ghayal were finding flavor with viewers, but this Bobby Deol starrer found no takers thanks to its oft-repeated plot. Bardaasht also suffered because its routine promos failed to create a buzz for the film. Besides, the failure of Kismat, also starring Bobby, also contributed to its dull opening.

The second release, Shaadi Ka Laddoo, also drew a blank at the ticket window. 

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