The dipping temperatures have resulted in the business turning
ice-cold everywhere. Earlier, the industry men would always state
that the evening and night shows would take a beating due to the
cold wave, but this year, even the noon shows are faring poorly.
The two new releases, Superstar and Mithya, started on a 20% -
25% note, with Kunal Khemu starer Superstar opening slightly better
at places thanks to the fantastic promotion initiated by its
producers. However, Mithya is enjoying better reports and the trade
is hopeful that the collections would shoot upwards.