Everyone's looking forward to hope and a little sugar,tashan,yash raj films, the biggie that opens next week. However, the traders are wondering why Yash Raj Film isn't aggressively promoting the film, despite its terrific reports and also its super-strong face-value. Perhaps, the makers don't want to over-hype the film, leading to extra-humongous expectations. Hence, the low-key publicity.
Meanwhile, Hope and a Little Sugar, which caters to a niche audience, opened to a dull response.