The two major releases of the week, Aakrosh and Knock Out, both starring known names, started on a dull note across the country. Call it the affect of the pre-Diwali phase (film business slips considerably during these days) or bad luck, but despite aggressive promotion undertaken by the respective producers, the opening numbers of the two films were way below the mark. While Aakrosh had a 40% start at places, Knock Out was 15% to 20% generally. The third release, Ramayana (animation), was dismal as well.
Saturday and Sunday are crucial for the three films, since next Friday will witness the release of four new films and if the business isn't encouraging during the weekend and subsequently on weekdays, the films will be left with very little screen time at cineplexes next week.
Story first published: Monday, October 18, 2010, 10:26 [IST]