The sole release, Aisha, opened well at high-end
multiplexes of metros, with the opening and noon shows performing
to 70% to 80% occupancy. However, the response at some properties
[single screens and small centres] was dull, with the opening being
in 20% to 25% range. The evening shows at plexes of major centres
showed very good occupancy. The film has opened at 550 screens and
the plexes are expected to contribute the maximum on Day 1.
The factor that goes in its favour is its costing. The cost of
production is around Rs. 14 cr. [excl. P. & A.] and the makers
have recovered a big chunk of the investment from the sale of
Satellite Rights [Rs. 9 cr.] and Music Rights [Rs. 1.5 cr.]. The
balance amount [Rs. 3.5 cr. + P. & A.] is to be recovered from
India theatrical + Overseas + Home Video.