The
second
half
of
2010
has
begun
with
a
bang,
with
the
first
release
of
July,
I
Hate
Luv
Storys,
fetching
a
fantabulous
start.
The
film
took
off
in
a
big
way
from
the
morning
shows
itself,
with
big
city
multiplexes
opening
to
80%
to
90%
response.
At
places,
the
occupancy
was
100%
as
well.
At
plexes
of
relatively
smaller
centres,
the
opening
was
in
60%
to
70%
range,
while
single
screens,
expectedly,
were
not
strong.
The
opening
at
some
single
screens
was
good
(it
picked
up
at
big
centres
during
the
course
of
the
day),
but
at
smaller
centres,
it
was
below
average,
in
30%
to
40%
range.
Looking
at
the
tremendous
response
from
the
youth,
several
plexes
decided
to
add
more
shows
on
Friday
itself.
Also,
at
several
plexes,
the
film
fetched
one
of
the
biggest
starts
of
the
year.
The
opening
day
figures
at
several
plexes
were
at
par
with
3
Idiots
and
Raajneeti.
Imran
Khan's
second
release,
Kidnap,
which
came
right
after
the
smash
hit
Jaane
Tu
Ya
Jaane
Na,
had
fetched
approx.
Rs.4.85
cr.
nett
on
Day
1
(Thursday;
National
Holiday),
while
Luck
had
fetched
approx.
Rs.3.5
cr.
nett
on
Day
1.
I
Hate
Luv
Storys,
Imran's
fourth
release
after
Kidnap
and
Luck
sank
at
the
box-office,
is
expected
to
fetch
approx.
Rs.7
cr.
on
its
opening
day,
which
is
fabulous.
Sonam
Kapoor
plays
the
female
lead
in
the
film.
The
brand
Karan
Johar
+
fresh
pairing
+
excellent
music
+
terrific
promotion
have
lured
the
youth
in
hordes,
while
the
audience
feedback
ranges
from
good
to
excellent
(the
youth
is
loving
it).
Story first published: Monday, July 5, 2010, 12:45 [IST]