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Kites disappoints at overseas box office

Written by: By: Taran Adarsh, <a href="http://bollywoodhungama.com/" target="_blank">Bollywood Hungama</a>
 
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Kites has under-performed in the key international markets and let's substantiate it with hardcore facts and figures...

In U.K., the film should've crossed half-a-million Pounds in its opening weekend (including Thursday previews), but the film collected half of what was expected, despite the massive number of screens it was released in. In fact, the screen average of Kites is lower than Jodhaa Akbar, Dhoom 2, Krrish, Koi Mil Gaya, Main Prem Ki Diwani Hoon, Mujhse Dosti Karogi, K3G, Yaadein and Fiza.

In U.S., the film featured in the Top 10 list, which is very, very commendable, but given the number of screens (208), the opening weekend numbers are disappointing. In fact, the film should've collected anywhere between 1.75 million to 2 million in its opening weekend, thanks to so many screens. Here too, the screen average of Kites is lower than Jodhaa Akbar, Dhoom 2, Krrish, Lakshya, Koi Mil Gaya and Main Prem Ki Diwani Hoon.

In Australia too, it's the same story. The last two biggies have fetched double of what Kites has fetched in its opening weekend:- My Name Is Khan (Aus. $ 4,37,687 on 37 screens; average: Aus. $ 11,829] and 3 Idiots (Aus. $ 3,98,595 on 20 screens; average: Aus. $ 19,930; Christmas holidays).

Weekend: May 21 - 23, 2010.

U.K. BOX-OFFICE

* Kites has debuted at No. 5 position. In its opening weekend, the film has collected £ 2,73,958 (approx. Rs. 1.86 crores) on 70 screens, with the per screen average working out to £ 3,914. Note:- Incl. Thursday previews.

* Housefull (last weekend: No. 19, this weekend: No. 23): In its fourth weekend, the film has collected £ 8,063 on 11 screens, with the per screen average working out to £ 733. Total: £ 6,71,236 (approx. Rs. 4.56 crores).

* It's A Wonderful Afterlife (last weekend: No. 32, this weekend: No. 43): In its fifth weekend, the film has collected £ 3,224 on 14 screens, with the per screen average working out to £ 230. Total: £ 10,10,438 (approx. Rs. 6.86 crores).

* Badmaash Company (last weekend: No. 24, this weekend: No. 56): In its third weekend, the film has collected £ 1,152 on 4 screens, with the per screen average working out to £ 288. Total: £ 1,22,000 (approx. Rs. 82.87 lacs).

* Sura (last weekend: No. 59, this weekend: No. 80): In its fourth weekend, the film has collected £ 377 on 3 screens, with the per screen average working out to £ 126. Total: £ 1,03,610 (approx. Rs. 70.38 lacs).

U.S.A. BOX-OFFICE

* Kites has debuted at No. 10 position. In its opening weekend, the film has collected $ 9,58,673 (approx. Rs. 4.53 crores) on 208 screens, with the per screen average working out to $ 4,609.

AUSTRALIA BOX-OFFICE

* Kites has debuted at No. 9 position. In its opening weekend, the film has collected Aus. $ 2,11,163 (approx. Rs. 81.84 lacs) on 31 screens, with the per screen average working out to Aus. $ 6,812.

Topics: kites, hrithik roshan, barbara mori, box office reports

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