I've always said, box-office is most unpredictable and that's the
beauty of this business. The industry was confident that Kumar
Taurani's Prince, starring Vivek Oberoi and directed by
debutante Kookie Gulati, would embark on a thanda start at the
ticket window, but its excellent start caught the industry
completely unawares. The opening shows were in 50% to 70% range and
at places, even better (packed to capacity).
After My Name is Khan, not a single film had registered
a bountiful start at the ticket window. But Kumar Taurani's superb
promotional strategy and Vivek Oberoi's perseverance seem to have
The second release, Jaane Kahan Se Aayi Hai, had a
tepid start. However, the reports are decent and the film should
gather momentum from Friday evening onwards.