We
Are
Family
lived
up
to
its
title
by
attracting
families
in
good
numbers!
Instead
of
having
a
wide
release
on
Thursday
[2nd
September]
due
to
Janmashtami,
Karan
Johar
and
UTV
decided
to
open
the
film
in
limited
shows
[3-4-5
shows]
at
limited
centres
[main
multiplexes]
and
the
response
was
excellent.
The
film
collected
approx.
Rs.
2.75
cr.
nett
on
Thursday,
making
it
the
second
highest
opening
in
limited
preview
shows.
The
word
of
mouth
amongst
the
target
audience
of
the
film,
namely
women
and
family
audiences,
is
wonderful
and
the
Friday
evening
occupancy
as
well
as
Saturday
and
Sunday
numbers
are
expected
to
be
very
strong.
Story first published: Monday, September 6, 2010, 10:33 [IST]