We Are Family lived up to its title by attracting families in good numbers! Instead of having a wide release on Thursday [2nd September] due to Janmashtami, Karan Johar and UTV decided to open the film in limited shows [3-4-5 shows] at limited centres [main multiplexes] and the response was excellent. The film collected approx. Rs. 2.75 cr. nett on Thursday, making it the second highest opening in limited preview shows.
The word of mouth amongst the target audience of the film, namely women and family audiences, is wonderful and the Friday evening occupancy as well as Saturday and Sunday numbers are expected to be very strong.