After Patiala House last Friday, 7 Khoon Maaf
opened to a lukewarm response across the country this morning. The
business was shockingly low at single screens [8% to 10%], but
slightly better at multiplexes [15% to 20%]. In fact, the industry
was hopeful that 7 Khoon Maaf would garner 50% to 60%
start at plexes due to three factors: [i] The song 'Darling' has
become extremely popular, [ii] The terrific pre-release promotions
and [iii] The credibility of Vishal Bhardwaj and Priyanka Chopra.
But the poor figures, even at plexes, came as a shocker.
The audience feedback seems mixed, in fact completely in sync
with what this writer wrote in the review ["the film will meet with
diverse reactions - some will fancy it, while some will abhor
it."]. It remains to be seen if the film is able to withstand the
tough opposition posed by the World Cup cricket matches, which
commence non-stop from tomorrow [Saturday] onwards.
Play the video below to check out the audience reaction to
"7 Khoon Maaf"