In fact, the show-wise improvement has been tremendous at various places, with the theatre occupancy showing a really big jump. No One Killed Jessica enjoys excellent reports and is expected to have a robust opening weekend.
In terms of costing, UTV should make good profits on this one, since the revenue from the Satellite Rights have already recovered a substantial sum of the investment.
No One Killed Jessica, the first release of 2011, opened quite well at major multiplexes across the country. The morning shows were in the 45% to 50% range, which is on the higher side considering heroine-oriented films, generally, don't open too well. The business showed vast improvement in the noon shows and the evening and night shows are expected to fare much better.