The Dirty Picture received an exceptional opening at the Box Office by taking its collection to Rs 9.54 crore on Friday. The movie improved its business further on the following days. It collected Rs 10.78 crore on Saturday and Rs 12 crore on Sunday. The film is expected to do well on Tuesday as it is a national holiday due to muharram.
Talking to the IANS, Girish Johar, head of distribution, Balaji Motion Pictures, told, "The response is fantabulous. We are doing well in A, B, C centres. It's holding on, it is not a one day wonder." He added, "We released the film on 1,766 screens, but the response is such that we are adding 30 to 40 screens. Even multiplexes are increasing the screening of the film."