Kareena Kapoor's much-hyped movie
Heroine has done a wonderful collection
at the Box Office in India in the first week. Despite getting tough
competition from Ranbir Kapoor's Barfi, the Madhur
Bhandarkar directed film has smashed the opening week business
record of Bebo's previous release Ek Main Aur Ekk Tu at
the domestic collection centres.
Heroine opened to a good response at the Box Office on
the first day, but it was not up to the hype surrounding the movie.
It collected Rs 7.5 crores nett on Friday. Its business improved on
the following days with the film collecting Rs 8.5 crores on
Saturday and Rs 9 crores on Sunday. It raked in Rs 25 crores nett
in its opening weekend. It broke the record of Ek Main Aur Ekk
Tu, which had grossed Rs 21.25 crores in three days.
Heroine witnessed 50% dip in its business on Monday
when compared to its first day collection. And it continued to fall
on the following weekdays. The movie added another Rs 12.1 crores
nett to its first week total Rs 37.1 crores nett. Its weekdays
breakup is Rs 3.75 cr on Mon, Rs 3.25 cr on Tue, Rs 2.7 cr on Wed
and Rs 2.4 cr on Thur.
However, Heroine was one of the most-hyped movies of
2012 and it was expected to do much better than what it has done
now. The film received negative reviews from film critics, which
hit its business badly. Secondly, Barfi, which had a
positive word of mouth, cashed in on its weakness and gave it a
tough competition to it at the collection centres. Which is why
Kareena Kapoor starrer has failed to beat the record of Vidya
Balan's The Dirty Picture, which had grossed Rs 50 crore
nett in the first week.