Kareena Kapoor's latest solo movie
Heroine has concluded the first weekend
with a decent collection at the Indian Box Office. The Madhur
Bhandarkar directed film was expected to break the three day
collection record of Vidya Balan's The
Dirty Picture. But its business was affected by Ranbir
Kapoor's last week release Barfi and South Indian horror
flick Charulatha starring Priyamani.
Heroine opened to a good response at the domestic Box
Office with its occupancy ranging between 40% and 60% on its
opening day of release. The movie collected Rs 7.5 crores nett on
Friday. Its business improved on the following days. The film
collected Rs 8.5 crores on Saturday and Rs 9 crores on Sunday,
taking its first weekend total Rs 25 crores nett, which is better
than the collection of Ek Main Aur Ekk Tu, which had
grossed Rs 21.25 crores nett in the opening weekend.
The Dirty Picture is the highest grosser female centric
movie, which had raked in Rs 32.25 crore nett at the desi Box
Office in the first weekend of its release. However, Kareena Kapoor
has four blockbusters movies like Bodyguard,
Ra.One, 3 Idiots and Golmaal 3. So trade
experts predicted that her latest movie Heroine would beat
the record of The Dirty Picture. But it has failed to
surpass its mark.
What went wrong with the movie Heroine? Kareena Kapoor
starrer received negative reviews from film critics and Ranbir
Kapoor's previous week's release Barfi, which has positive
word of mouth, cashed in on its weakness in North India. On the
other hand, Charulatha, which was released in four
languages like Telugu, Tamil, Kannada and Malayalam, took a toll on
the collection of Heroine in South India.