Heroine opened to a good response at the domestic Box Office with its occupancy ranging between 40% and 60% on its opening day of release. The movie collected Rs 7.5 crores nett on Friday. Its business improved on the following days. The film collected Rs 8.5 crores on Saturday and Rs 9 crores on Sunday, taking its first weekend total Rs 25 crores nett, which is better than the collection of Ek Main Aur Ekk Tu, which had grossed Rs 21.25 crores nett in the opening weekend.
The Dirty Picture is the highest grosser female centric movie, which had raked in Rs 32.25 crore nett at the desi Box Office in the first weekend of its release. However, Kareena Kapoor has four blockbusters movies like Bodyguard, Ra.One, 3 Idiots and Golmaal 3. So trade experts predicted that her latest movie Heroine would beat the record of The Dirty Picture. But it has failed to surpass its mark.
What went wrong with the movie Heroine? Kareena Kapoor starrer received negative reviews from film critics and Ranbir Kapoor's previous week's release Barfi, which has positive word of mouth, cashed in on its weakness in North India. On the other hand, Charulatha, which was released in four languages like Telugu, Tamil, Kannada and Malayalam, took a toll on the collection of Heroine in South India.