Heroine was expected to keep the bells ringing at the Box Office in second week and surpass Rs 50 crore mark at the domestic collection centres. Firstly, it lost out several screens to new releases like OMG Oh My God and Kamaal Dhamaal Malamaal. Secondly, its business was crushed by Barfi.
The result was Heroine fell sharply with the movie adding Rs 3.5 cr nett in the weekend 2 to its 10-day total to Rs 40.6 crores nett. The film saw further dip in its business on weekdays and added Rs 2.87 crores to its 14-day total Rs 43.32 crores nett. The breakup of its second week collection is Rs 1 cr on Fri, Rs 1.25 cr on Sat, Rs 1.25 cr on Sun, Rs 75 lakhs on Mon, Rs 1 cr on Tue, 62 lakhs on Wed and Rs 50 lakhs on Thu.
However, OMG Oh My God and Barfi are expected to continue to affect Heroine collection in the third week. Besides, another much-hyped movie English Vinglish starring Sridevi in lead has released in theatres today. Trade experts feel that it will surely send down the business of Heroine further and it may not allow the Kareena Kapoor starrer to cross Rs 50 crore mark in the third week too.
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