Bhaag Milkha Bhaag (BMB), which has been directed by Rakeysh Omprakash Mehra, has shown an excellent performance in the first week. The Farhan Akhtar and Sonam Kapoor starrer has surpassed Rs 50 crore mark at the Indian Box Office in the seven days. With this it has become the third movie to reach this mark in the first week after Yeh Jawaani Hai Deewani (Rs 107.61 cr) and Race 2 (Rs 76.10 cr).
The biopic on The Flying Sikh Milkha Singh received very good response at the paid previews on Thursday evening. On Friday morning, the movie started on an average note with 40% to 45% occupancy, but witnessed a massive growth in business in the later shows. A strong word of mouth helped the film to maintain the momentum on the following days with its collection reaching Rs 32.25 crores nett at the Indian Box Office in the first weekend.
Bhaag Milkha Bhaag continued to keep the bells ringing at the Box Office on the weekdays too. When compared to its opening day business, the film witnessed 30% dip on Monday. It maintained rock steady throughout the week. On weekdays, the movie collected Rs 20.14 crores at the Indian Box Office, taking its first week domestic total to Rs 53.49 crores nett. Its breakup is Rs 1.05 cr in Thu previews, Rs 8.50 cr in Fri, Rs 11 cr in Sat, Rs 12.80 cr in Sun, Rs 5.70 cr on Mon, Rs 5.32 cr on Tue, Rs 4.82 cr on Wed, Rs 4.30 cr on Thu.
Will Bhaag Milkha Bhaag continue to rock in the second week? Trade experts say, "Yes!" They feel that the movies of this genre will usually have slow start, but go from strength to strength with each passing day. With two much-hyped films like D-Day and Ramaiya Vastavaiya hitting the screens today, it should be seen whether the Farhan Akhtar starrer will keep the cash register ringing in the second week.