Kannan
Iyer-directed
Hindi
movie
Ek
Thi
Daayan
(ETD),
which
was
the
solo
big
release
this
Friday,
has
got
a
decent
opening
in
India.
The
Emraan-Konkona-Huma-Kalki
starrer
has
done
good
collection
at
the
domestic
Box
Office
on
the
first
day
of
its
release.
But
its
business
is
not
up
to
its
hype
and
the
promotions.
The
film
has
failed
to
beat
the
opening
day
record
of
Emraan
Harshmi's
previous
release
Jannat
2.
Horror
film
Ek
Thi
Daayan
is
one
of
the
most
hyped
Bollywood
movies
of
2013.
Its
producers
have
spent
hefty
amount
on
its
publicity.
In
a
bid
to
attract
class
audience,
the
makers
have
released
in
more
number
of
multiplexes
when
compared
to
single
screens.
The
movie
was
expected
to
be
the
biggest
opener
in
the
career
of
Emraan
Hashmi,
but
its
first
business
is
not
up
to
the
mark.
Ek
Thi
Daayan
registered
an
average
amount
of
occupancy
in
the
morning
shows
on
its
opening
day
and
it
picked
up
really
well
post
afternoon
shows.
The
movie
has
done
good
business
at
multiplexes
in
metros
like
Delhi,
Mumbai,
Bangalore
and
Kolkata.
As
per
early
estimates,
the
film
has
collected
Rs
6.5
crores
nett
at
the
domestic
Box
Office
on
the
first
day
of
its
release.
The
movie
has
garnered
positive
response
from
film
critics
with
rich
ratings.
Besides,
the
film
goers,
who
watched
the
movie
on
the
first
day,
are
busy
spreading
a
good
word
of
mouth
on
social
networking
sites
like
Twitter
and
Facebook.
Ek
Thi
Daayan
is
expected
to
show
a
big
jump
on
Saturday
and
Sunday.
Stay
locked
to
this
space
to
read
latest
Box
Office
report
on
Ek
Thi
Daayan
first
weekend
collection.