Kannan Iyer-directed Hindi movie Ek Thi Daayan (ETD),
which was the solo big release this Friday, has got a decent
opening in India. The Emraan-Konkona-Huma-Kalki starrer has
done good collection at the domestic Box
Office on the first day of its release. But its business is not
up to its hype and the promotions. The film has failed to beat the
opening day record of Emraan Harshmi's previous release Jannat
Horror film Ek Thi Daayan is one of the most hyped
Bollywood movies of 2013. Its producers have spent hefty amount on
its publicity. In a bid to attract class audience, the makers have
released in more number of multiplexes when compared to single
screens. The movie was expected to be the biggest opener in the
career of Emraan Hashmi, but its first business is
not up to the mark.
Ek Thi Daayan registered an average amount of occupancy
in the morning shows on its opening day and it picked up really
well post afternoon shows. The movie has done good business at
multiplexes in metros like Delhi, Mumbai, Bangalore and Kolkata. As
per early estimates, the film has collected Rs 6.5 crores nett at
the domestic Box Office on the first day of its release.
The movie has garnered positive response from film critics with
rich ratings. Besides, the film goers, who watched the movie on the
first day, are busy spreading a good word of mouth on social
networking sites like Twitter and Facebook. Ek Thi Daayan
is expected to show a big jump on Saturday and Sunday.
Stay locked to this space to read latest Box Office report on
Ek Thi Daayan first weekend collection.