Mumbai: Two much-hyped movies like Lootera and Policegiri,
which have a contrasting subject, have hit the marquee this Friday.
But both the films, which have massive promotions, received an
average start at the Indian Box Office, which has left its makers
by shock. They are expected to show big jump in the late shows on
their opening day.
Lootera starring Ranveer Singh and Sonakshi Sinha in
leads, is a reflective of cinematic excellence. The makers have
shelled out a hefty sum on its publicity and its promos have
created a flutter in the industry. So it was expected to start with
a bang. But the film has got low response. It has registered 30-35%
occupancy at multiplex in metros in the morning and matinee shows,
but the footfalls in single screens are very poor.
Whereas another new release Policegiri starring
Dutt and Prachi Desai in leads, is a masala entertainer, which
will appeal to mass audience. This is also one of the highly
anticipated Hindi movies of the year 2013. Surprisingly, the film
has also got a poor opening. In the morning and matinee shows, it
has registered 30% occupancy in single screens, while its response
remained very low in multiplexes.
Both Lootera and Policegiri are big-budget
movies and its makers have shelled out hefty sum on their
production as well as promotions. If they have to recover their
cost, they have to show massive growth over the weekend. It should
be seen whether they pick up at ticket counters or not.