Lootera and Policegiri, which have a contrasting subject, have hit the marquee this Friday. But both the films, which have massive promotions, received an average start at the Indian Box Office, which has left its makers by shock. They are expected to show big jump in the late shows on their opening day.
Lootera starring Ranveer Singh and Sonakshi Sinha in leads, is a reflective of cinematic excellence. The makers have shelled out a hefty sum on its publicity and its promos have created a flutter in the industry. So it was expected to start with a bang. But the film has got low response. It has registered 30-35% occupancy at multiplex in metros in the morning and matinee shows, but the footfalls in single screens are very poor.
Whereas another new release Policegiri starring Sanjay Dutt and Prachi Desai in leads, is a masala entertainer, which will appeal to mass audience. This is also one of the highly anticipated Hindi movies of the year 2013. Surprisingly, the film has also got a poor opening. In the morning and matinee shows, it has registered 30% occupancy in single screens, while its response remained very low in multiplexes.
Both Lootera and Policegiri are big-budget movies and its makers have shelled out hefty sum on their production as well as promotions. If they have to recover their cost, they have to show massive growth over the weekend. It should be seen whether they pick up at ticket counters or not.