Mumbai: This week's new release Murder 3 and Jayantabhai Ki Luv Story
(JKLS), which are much-hyped movies of 2013, have opened
to a poor response at the Indian Box Office. The Randeep
Hooda and Aditi Rao Hydari starrer has slightly better
footfalls than the Vivek Oberoi-Neha Sharma starrer.
Murder 3 is expected to show improvement over the weekend,
while the latter has no signs to sustain.
The previous installments in Mahesh Bhatt's Murder
series have become success at the desi Box Office. So the latest
film in this franchise, Murder 3 was expected to receive a
fantastic opening at the ticket windows across the country. But the
movie has failed to do so, as it has debuted to a below average
Murder 3 has registered an average of 30-35% occupancy
at both single screens and multiplexes in the morning and matinee
shows in the country. The film has garnered mixed reviews from
critics. Now, a word of mouth is expected to play magic for it in
the evening and night shows. Early trends show that it grow
considerably over the weekend.
Whereas Jayantabhai Ki Luv Story has been creating a
positive buzz ever since it hit the floor and it is one of the
most-awaited movies. This movie was also expected to start with a
bang, but it has a dull response. The movie has registered an
average of 10-15% occupancy in the morning and matinee shows in the
country. The movie has got poor ratings from critics and it might
face setback at the Box Office.