Of late, Shahid Kapoor is going through tough times as his previous releases like Mausam and Teri Meri Kahaani have failed to reach the expectations. But his latest outing Phata Poster Nikla Hero (PPNH) is apparently set to bring back his lost glory. The movie has got decent opening at the Indian Box Office.
Phata Poster Nikla Hero has started on decent opening in the domestic market. It has registered an average of 45% to 50% occupancy in both single screens and multiplexes in the morning and matinee shows. The movie has better footfalls in single screens when compared to occupancy in multiplexes.
Last week's release Grand Masti has retained a large number of shows in multiplexes. Meanwhile, this week's another new release The Lunchbox has also claimed a higher number of shows at several urban centres. So trade experts are keeping their fingers crossed about the business of Phata Poster Nikla Hero film gathering momentum from evening/night show onwards.
Learning from his mistakes in the past, Shahid Kapoor has gone aggressive and done extensive promotion for Phata Poster Nikla Hero, which stars Ileana D'Cruz and Nargis Fakri alongside him. Besides, the trailers and posters of the film have soared up the viewers' curiosity. It is expected to have a big leap in the evening and night shows and turn out be the biggest opener in Shahid's career.