New Bollywood release Besharam started on a positive note, but slipped considerably at the Indian Box Office with each passing day. The Ranbir Kapoor and Pallavi Sharda starrer, which released in 3,600 screens on Wednesday, has even failed to cross Rs 5 crores in the domestic market in the five-day-extended first weekend. Trade experts describe its performance as an epic disappointment.
Besharam, which also stars Ranbir's star parents Neetu and Rishi Kapoor, has been made with a budget of Rs 60 crore in addition to the cost of promotions, marketing and advertising. "First day was good, but second day onwards the performance of the film has drastically dropped. Even on weekend, I don't see any improvement," Puneet Sahay of Spice Cinemas told IANS.
Trade experts say that the movie had a good opening, but couldn't retain the footfalls on the subsequent days. Trade analyst Taran Adarsh tweeted, "Besharam (earned) Wednesday Rs.21.56 crore, Thursday Rs.7.13 crore, Friday Rs.5.68 crore, Saturday Rs.5.94 crore. Total is Rs.40.31 crore net. Epic disappointment!," Adarsh posted on Twitter.
As per early estimates, Besharam has collected Rs 7.50 crores at the Indian Box Office on Sunday, taking its five-day-extended first weekend domestic total to Rs 47.81 crores nett. Its makers had hoped that the movie would set a new benchmark by beating the records of Shahrukh Khan's Chennai Express, but it has shattered their dreams.