Bollywood's two new releases Shuddh Desi Romance and
Zanjeer have got an average start at the
Indian Box Office. As per the early trends, the Sushant Singh Rajput and
Parineeti Chopra starrer has a better response and leading the race
in the domestic market, while the Ram Charan Teja and Priyanka
Chopra starrer landed in the second place. Both films are expected
to show big jump by the end of the day.
YRF's latest venture Shuddh Desi Romance is a youth
centric film. When compared to single screens, the film has a wide
release in multiplexes, where it has got better response than
Zanjeer. The Sushant and Parineeti starrer has registered
40% - 45% occupancy, while it had 30% occupancy in single screens
in the morning and matinee shows. Word of mouth is expected to take
its business upwards in the evening and night shows.
Whereas another new release Zanjeer is an action masala
entertainer, which caters to the audience in the mass-dominated
circuits. Hence, the movie has had a wide release in single screen,
where it has good response. It has registered 35% - 40% occupancy
in single screens in morning and matinee shows. With the film
getting positive reviews, its business is expected to go upwards in
the evening and night shows.