The
year
2013
commenced
with
five
movies
battling
to
become
the
first
hit
of
the
centenary
year
of
Hindi
cinema.
It
turns
out,
that
Table
No
21
has
left
its
competitors
far
behind
in
the
race
to
be
the
first
hit
of
2013.
Directed
by
Aditya
Dutt,
the
psychological
thriller
stars
Paresh
Rawal,
Rajeev
Khandelwal
and
Tena
Desae
in
lead
roles.
Apart
from
the
unique
storyline,
what
helped
Table
No
21
in
gaining
advantage
over
the
others
was
its
unique
marketing
strategy.
Before
the
release
itself,
online
platforms
were
buzzing
with
news
and
updates
about
the
movie.
The
marketing
team
did
a
great
job
in
identifying
its
target
audiences,
and
nailing
it
with
promos
and
contests
that
aimed
at
attracting
moviegoers.
Assets
of
the
films
were
launched
creatively;
fans
had
to
set
the
combination
to
21
to
watch
the
trailer.
The
team
launched
a
QR
code
activity
across
CCD's
in
India,
where
participants
had
to
scan
the
QR
code
present
on
a
particular
table
which
was
called
Table
No
21
especially
for
this
activity.
The
QR
code
enabled
them
to
participate
in
the
contest
and
win
exciting
goodies.
The
Facebook
page
of
the
film
engaged
energetic
audiences
with
innovative
applications
like
psychographic
test
and
review
contests.
With
the
numbers
pouring
in,
there
is
no
doubt
that
Table
No
21
is
far
ahead
than
its
competition.
It
has
collected
over
Rs
6.84
crores
within
4
days
of
its
release
and
is
still
going
strong
at
the
Box-Office.
Produced
by
A
Next
Gen
Films
production
and
presented
by
Eros
International,
Table
No
21
is
a
perfect
amalgamation
of
plot,
music,
acting
and
marketing.