Holiday - A Soldier Is Never Off Duty has concluded the first week with a brilliant collection at the Indian Box Office. Beating another new release Filmistaan, the Akshay Kumar and Sonakshi Sinha starrer has topped the domestic business chart. The movie has also surpassed Rs 50 crore mark in just five days. Now, it fast heading towards Rs 100 crore mark in the second week.
Holiday is one of the most-hyped Hindi movie of 2014 and the makers of the did a massive promotions before its release. Released in 3500 screens on June 6, the movie opened to a decent response with its occupancy ranging between 40% and 50% on Friday. The film had more footfalls in multiplexes than in single screens. On its opening day, the movie garnered positive response from both film critics and viewers.
The word of mouth was expected to take the business of Holiday upwards on Saturday. As predicted, it did go up, but the growth was not upto the mark. The film showed a big jump on Sunday. The business of the movie dropped by 30% on Monday and it continued to dip on the following weekdays.
Holiday has collected Rs 68.31 crores nett at the Indian Box Office in the first week. Its breakup is Rs 12.08 cr on Fri, Rs 12.46 cr on Sat, Rs 16.85 cr on Sun, Rs 8.10 cr on Mon, Rs 7.09 cr on Tue, Rs 6.18 cr on Wed and Rs 5.55 cr on Thu. The movie is expected to cross Rs 100 crore mark in the second week.
Having made superb collection, Holiday has beaten the record of Akki's last release Boss, which has raked in Rs 49.30 crores nett in the domestic in nine-day-extended first week. However, the movie was expected to break the record of Akki's 2012 Blockbuster movie Rowdy Rathore, which had collected Rs Rs 79.52 crores nett from 2500 screens in the first week, but it has failed to do so.