Daawat-E-Ishq Box Office collection continues to disappoint us. Parineeti Chopra and Aditya Roy Kapur have always managed to be part of successful movies in their career but when the two collaborated for the very first time in Daawat-E-Ishq, the magic of the duo failed to cast a spell on the audience and therefore suffered at the Indian Box Office as well.
The film collected Rs 1.85 crores on its first Tuesday. The total collection now stands at Rs 17.65 crores at the domestic box office.
The film had collected Rs 3.74 crores on Friday, Rs 4.37 crores on Saturday, Rs 5.60 crores on Sunday and Rs 2.25 crores on Monday. So joining the Tuesday's collection the film has still not managed to cross Rs 20 crores making it very difficult for the makers to recover the cost of the film.
The production house may have recovered at least a little from the television rights, music rights and even from the promotional tie-ups so the makers may not incur any loss but a good profit margin would have definitely proved to be beneficial.
Both multiplexes and single screen theaters have been doing an average business with this film. It was supposed to pick up based on positive word of mouth but apparently it did't happen so! Guess majority of the audiences who watched the film didn't like it.
So going by this, the film has very less chance of showing an improvement in the Box Office collection. Daawat-E-Ishq's collection was affected by Sonam Kapoor's Khoobsurat releasing on the same day and according to trade reports the latter film has managed to gross Rs 14 crores at the Indian Box Office and has still not beaten Daawat-E-Ishq's Box Office collection.
So Daawat-E-Ishq is still doing better than any other film currently running in the theaters.