Ekta
Kapoor's
latest
production
Ek
Villain
has
made
fantastic
collection
at
the
Indian
Box
Office
in
the
first
weekend.
Despite
releasing
in
lesser
number
of
screens,
the
Sidharth
Malhotra,
Riteish
Deshmukh
and
Shraddha
Kapoor
starrer
has
performed
far
better
than
a
listers'
movies
like
Salman
Khan's
Jai
Ho,
Akshay
Kumar's
Holiday
and
Saif
Ali
Khan's
Humshakals.
It
has
crossed
Rs
50
crore
mark
in
the
domestic
market
in
three
days.
Before
its
release,
Ek
Villain
had
garnered
lot
of
public
attention
through
its
promos
and
its
makers'
massive
publicity
strategies
were
the
big
plus
points
of
the
movie.
Released
in
2539
screens
in
the
domestic
market
on
June
27,
the
film
opened
to
a
superb
response
with
its
average
occupancy
ranging
between
65%
and
75%
in
both
single
screens
and
multiplexes
on
Friday.
It
had
better
amount
of
footfalls
in
urban
centers
with
many
centres
running
to
packed
houses
on
its
opening
day.
Having
garnered
lot
of
positive
response
from
the
both
film
goers
and
critics,
the
Mohit
Suri-directed
movie
Ek
Villain
collected
Rs
16.72
crores
nett
at
the
Indian
Box
Office
on
the
first
day.
The
film
smashed
the
records
of
biggies
like
Humshakals
(Rs
12.5
cr
from
3500
screens)
and
Holiday
(Rs
12.08
cr
from
3500
screens)
and
became
the
second
biggest
opener
of
2014
after
Jai
Ho
(Rs
17.75
cr
from
4400
screens).
The
strong
positive
word
of
mouth
was
expected
to
take
the
business
Ek
Villain
upwards
in
the
domestic
market
on
Saturday.
Instead
of
going
up,
the
movie
dropped
with
its
collection
reaching
Rs
16.54
crores
nett
at
the
Indian
Box
Office
on
second
day.
However,
the
film
witnessed
improvements
on
Sunday.
It
has
collected
Rs
17.44
crores
nett
at
the
Indian
Box
Office
on
its
third
day,
taking
its
first
weekend
total
to
Rs
50.70
crores
nett.
Bollywood
trade
analyst
Taran
Adarsh
writes,
"The
weekend
business
of
Ek
Villain
has
been
incredible,
which
has
come
as
a
shocker
for
many
within
the
industry.
Keeping
in
mind
its
star
cast,
the
budget
and
the
screen
count
[2539
screens
in
the
domestic
market],
the
weekend
numbers
of
Ek
Villain
are
at
par
with
any
big-budget
film
starring
an
A-lister
that
gets
an
extensive
release
[3500+
screens
in
the
domestic
market]."