Director Imtiaz Ali's recent release Highway, which has been made with a medium budget, has concluded the first week with decent collection at the Indian Box Office. The Randeep Hooda and Alia Bhatt starrer road film has recovered its production cost and made a profit of around Rs 2 crores in seven days.
The promos of Highway had soared up the viewers' expectations to the sky high. Trade analysts predicted it to get a flying start, but the movie opened to lukewarm response on Friday. However, a strong word of mouth took its business upwards on Saturday and Sunday. The film collected Rs 13.99 crores nett at the Indian Box Office in the first weekend.
When compared to its opening day business, Highway showed more than 25% drop on Monday and its collection continued to dip till Wednesday. Due to Shivarathri holiday, the film once again did well at the ticket counters on Thursday. On weekdays, the movie has collected Rs 8.39 crores at Indian Box Office, taking its seven-day domestic total to Rs 22.38 crores nett. Its breakup is Rs 3.42 cr on Fri, Rs 4.82 cr on Sat, Rs 5.75 cr on Sun, Rs 2.24 cr on Mon, Rs 2 cr on Tue, Rs 1.90 cr on Wed, Rs 2.25 cr on Thu.
However, big-ticket film Shaadi Ke Side Effects has hit a large number of screens today (February 28). Trade experts feel that the Farhan Akhtar and Vidya Balan starrer would take a toll on the collection of Highway in its second week.