Saif Ali Khan's Happy Ending movie released today and though the movie is a entertaining and quirky rom-com, the occupancy in the theatres was quite low. This may affect it's performance at the Indian Box Office very badly.
The film is based on a youth and urban centric concept but yet
the foothalls in the multiplex theares are not as great as
expected. The early morning, first day, first show saw very less
occupancy, almost 15% in Bangalore.
It is expected to do well in metropolitan cities like Banaglore,
Mumbai, Pune, Kolkata and Delhi. Being a working day, the slow
start may not be that bad, also the reviews have started to flood
the internet and most of the critics have given it a one-time watch
verdict, so this may help increase some foothalls in the theatre by
Saif is not as big a star as Shahrukh Khan or Salman but he is
still very much a commercial actor, so even for him the occupancy
rate in the theatres are less. The overall occupancy rate in India
is just 40% so Happy Ending is off to a sluggish
But there are several good reviews, and viewers from early
morning show too are tweeting positive responses so based on some
word of mouth promotion, the viewers' traffic will definitely
increase. Also this is the only big Bollywood movie that has
released this weekend with not much competition from other language
movies, so people don't have much choice but to watch this fun
filled rom-com, Happy Ending.
The movie also stars Ileana D'Cruz, Govinda, Kalki Koechlin, Ranvie Shorey,
Kareena Kapoor and Preity Zinta. The film is expected to fetch at
least Rs 6-7 crores. Ranveer Singh's Kill Dil is still
running in the theatres and hopefully it doesn't after this movie.
Let's wait and watch.
In the mean time check out what the Bollywood celebrities feel
about the Happy Ending movie:
Preity zinta @realpreityzinta
Excited as #HappyEnding releases today. Here's wishing Raj n DK,
Saif & the entire production- All the very Best 👍😘👍 I'm sure
it'll be MAD 😜
Just watched happy ending! Feel good, light hearted n fun, thats
what it is. Throw in some great realistic performances n
Well done #Saif, @Ileana_Official, kalki and the legend Govinda,
Raj and DK are a great team, especially loved their cameos in the
@Ileana_Official #HappyEnding u were lovely!! loved da film.
1question-how does Govinda move like that!?
just saw #HappyEnding Such a lovely & funny film. the entire
cast was amazing! I truly enjoyed every bit of it. =) U guys got go
RAAI LAXMI @iamlakshmirai
Just watched #happyending loved it #cute film👌after a long time
cing saif bk in action wit his comedy touch!govinda never fails to
Aniruddha Guha @AniGuha
Couldn't squeeze into my 90sec review: Preity Zinta is lovely in
a cameo, Kalki & Ranvir are great as ever in spite of clichés.
Kalki Koechlin @kalkikanmani
@SaifOnline @Ileana_Official @ActorGovinda @RanvirShorey
@HEtheFilm wish I was with you guys today. Break a lens;)
soha ali khan @sakpataudi
Saw #HappyEnding last night and loved it - beautifully subtle
performances, fab music @Ileana_Official you were stunning -
Kamaal R Khan
Result- 150% people don't want to watch Thakeli film
#HappyEnding means film will open 20-30% only n it's going to be
sure shot flop.