Dum Laga Ke Haisha Box Office collections are staggeringly low for such a good movie, this shows how important a good promotion does to a movie.
The makers had announced that they would release the movie in
international markets depending on it's performance here. Wonder
what decision the makers have taken now, as the movie is really
good and probably just need a good promotion to make people aware
of this good movie.
The first weekend collections of the film was an improvement
compared to the opening day and so it resulted in a collection of
Rs 6 crores approximately by the end of the first weekend.
Monday collections were surprisingly good owing to good word of
mouth promotions. Trade analyst Taran Adarsh tweeted,
"#DumLagaKeHaisha records more footfalls on Mon [35% to 40%] when
compared to Fri at most cinemas. Bravo!"
He further reported the total collections till Monday,
"#DumLagaKeHaisha passes crucial 'Monday test'. Fri 1.11 cr, Sat
2.13 cr, Sun 2.85 cr, Mon 1.08 cr. Total: ₹ 7.17 cr. India
Tuesday collections are said to be good as well, so if the predictions are right then the movie will collect over Rs 1 crore and the total Box Office collections will then be Rs 8.17 crores.