The much awaited film, Fitoor featuring Aditya Roy Kapur and Katrina Kaif in the lead roles will be releasing tomorrow, 12th February.
The film is directed by Abhishek Kapoor whose previous directions Rock On and Kai Po Che were not only blockbusters at Box Office but were loved by critics and viewers alike.
Fitoor will be releasing in 2000-2200 screens in India and is clashing with Sanam Re starring Pulkit Samrat, Yami Gautam, Urvashi Rautela, Bharti Singh, Rishi Kapoor and is directed by Divya Khosla Kumar.
The promotions of both these films are at par with eachother, but Fitoor having a A-list actress like Katrina Kaif is getting a tad bit more attention. The film's songs are really good but owing to their classy nature they have not become chartbuster numbers among the masses.
Meanwhile with the backing from T-series, Sanam Re's songs have become popular giving it a slight edge. UTV productions which is producing Fitoor has adopted some unique marketing strategies to make the film popular.
From the looks of the trailer and keeping Abhishek Kapoor's trailer in mind, the film seems to be good and would easily obtain an occupancy of 30-35% during the morning shows on the first day. Acoording to trade experts Fitoor Box Office collection on opening day will be easily around Rs 10 crores.
Post that, based on word of mouth, the film's viewership will pick up over the day. Fitoor not only has a great story, music and direction, it also stars talented beauty Tabu who has been garnering a lot of attention with her awesome roles in recent hit movies, Haider, Talwar to name a few.
The fresh pairing of Katrina and Aditya also seems very nice, for their scenes together are very intense, passionate and sizzling. All these aspects are helping the movie get a good start and leave Sanam Re behind.
CHECK OUT THE PICS OF FITOOR SCREENING, ATTENDED BY BOLLYWOOD CELEBRITIES!