Aamir
Khan,
who
has
sued
the
Times
of
India
for
using
his
photo
to
promote
the
Filmfare
Awards
without
his
permission,
is
'very
upset'
over
the
ad,
according
to
sources
close
to
the
actor.
"One
can't
attribute
quotes
to
someone
or
use
his
picture
to
promote
or
endorse
something
without
permission.
They
should
have
asked
him
first,
in
which
case
he
would
have
been
entitled
to
an
endorsement
fee.
After
all,
they
are
cashing
in
on
his
reputation
and
image,
and
he
has
the
right
to
choose
what
he
endorses," said
a
close
associate
of
the
actor.
Rs
21
crore
suit
Aamir,
currently
shooting
in
Poland
for
Kunal
Kohli's
Fanaah,
served
a
notice
on
February
22
to
The
Times
of
India,
its
publisher
Bennett,
Coleman
&
Co
Ltd,
and
two
other
parties,
demanding
Rs
21
crore
compensation.
He
has
also
demanded
an
apology.
False
quote
The
ad,
which
appeared
on
February
20,
also
attributed
a
false
quote
to
Aamir:
"I
incited
a
revolt
to
win
her
over!
Aamir
Khan
on
the
Lady
in
Black
(referring
to
the
black
Filmfare
statuette)."
No
response
Aamir's
lawyer
Anand
Desai
of
DSK
Legal
said,
"We
have
sent
a
notice
to
The
Times
of
India
regarding
the
ad.
Aamir
has
never
said
the
words
attributed
to
him
or
authorised
the
newspaper
to
publish
his
photograph
in
to
endorse
the
awards."
Desai
added
that
Times
of
India
is
yet
to
respond
to
the
notice.
"We
demanded
Rs
21
crore
in
compensation
and
a
written
apology
within
a
week.
However
they
are
yet
to
respond," he
said.
Aamir
has
also
prohibited
the
newspaper
from
using
his
photograph
or
image
to
promote
or
endorse
any
event
or
product
without
his
written
consent.
He
has
also
asked
them
to
refrain
from
attributing
false
quotes
to
him.
Others
stars
Incidentally,
Amitabh
Bachchan,
Abhishek
Bachchan
and
Rani
Mukerji
are
among
the
other
stars
whose
pictures
were
used
in
similar
ads.
They
were
all
unavailable
for
comment.