As
you
stroll
into
the
ballroom
of
the
Berkeley
Hotel
in
Knightsbridge,
a
shiver
runs
down
your
spine
and
a
cold
breeze
welcomes
you
in
a
most
unique
way.
The
title
track
of
Karan
Johar's
highly
anticipated
Kabhi
Alvida
Naa
Kehna
(Never
Say
Goodbye)
soothingly
wraps
itself
around
each
guest
like
a
soft
mist
and
gathers
everyone
in
its
grasp
with
each
crescendo.
The
mirrored
ceiling
reflects
gazes
of
interest,
curiosity
and
the
larger
than
life
images
of
the
films
protagonists,
each
one
immersed
within
frosty
overtones
hiding
cracked
relations
that
threaten
to
destroy
the
very
fabric
of
family
bonds.
As
any
avid
film
fan
will
know,
this
theme
is
a
major
departure
from
Karan
Johar's
usual
bubblegum
romance
ventures.
Whereas
the
decor
was
an
ice
palace
of
emotions
that
could
engulf
all
in
an
inferno
that
would
be
wrought
with
emotion,
the
highlight
of
the
venue
was
the
presence
of
the
director
himself,
his
main
actor
Shah
Rukh
Khan
and
a
special
'First
Look'
promo
of
the
film
which
highlighted
why
this
film
is
so
special
and
its
release
a
bold
and
important
step
forward
in
Indian
cinema.
The
First
Look
is
a
gripping
kaleidoscope
of
moving
pictures
from
the
forthcoming
movie
which
highlight
the
subject
matter:
what
happens
if
you
marry
not
for
love,
but
for
another
reason
and
then
when
you're
settled
in
your
married
life
you
meet
the
person
you've
been
waiting
for
all
your
life
-
your
soul
mate.
Glimpses
of
highly
inspiring
performances
by
Shah
Rukh,
Abhishek
Bachchan
and
Rani
Mukherji
stood
out
from
this
promo
as
did
the
music
of
the
film,
which
continues
the
tradition
of
Dharma
Productions
to
provide
both
soothing
scintillating
melodies
that
capture
the
essence
of
the
film
with
a
few
real
rocking
tracks
to
dance
to
as
well,
but
all
hinged
on
the
emotional
thread
that
holds
the
subject
matter
together.
The
highlights
of
the
soundtrack
were
definitely
the
title
track
and
Mitwa,
a
cocktail
of
sufi-rock
that
bellows
to
its
listener
in
no
uncertain
terms
what
it
is
wanting.
After
introductions
by
Sophiya
Haque
and
Sony
BMG,
Karan
Johar
and
Shah
Rukh
Khan
spoke
of
the
film
and
its
music
to
a
packed
room
of
media
representation.
Karan
clarified
the
film
is
not
inspired
by
the
Hollywood
film
Closer,
as
the
rumor
mill
has
fuelled
and
stated
this
would
be
most
apparent
once
the
film
releases,
and
he
also
confessed
this
was
a
risky
subject
matter
for
Indian
cinema
but
a
story
that
needed
to
be
told.
Shah
Rukh
stated
that
the
film
was
a
risque
subject
but
then
affairs
are
not
uncommon
among
any
group
of
people
whatever
their
ethnic
background.
He
also
joked
about
the
titles
bestowed
on
him
such
as
King
of
Bollywood
and
claimed
this
was
played
down
given
he
is
the
Emperor
of
Bollywood,
adding
that
such
accolades
are
attributed
to
status
in
the
current
market
against
a
star's
track
record
over
a
period
of
time
rather
than
fictional
titles
adopted
by
egotistic
actors.
After
a
photo
call
and
rush
to
get
last
minute
questions,
the
press
was
left
to
bask
in
the
mood
of
Kabhi
Alvida
Naa
Kehna
which
is
both,
somber
and
upbeat,
emotional
and
hurtful
yet
truthful.
Two
things
were
clear
by
the
end
of
this
very
special
music
launch:
That
KANK
is
full
of
music
that
takes
you
on
a
journey
that
like
life,
has
many
twists,
turns
and
variety
and
secondly
that
this
film
is
all
set
to
be
the
most
important
film
of
the
year.
Because
it's
from
the
heart...
with
an
edgy
honesty.
The
music
of
KANK
is
out
now
on
CD
with
a
special
bonus
of
the
First
Look
also
featured
on
the
disc
and
the
film
releases
worldwide
in
August
2006.