Thursday, August 17, 2006
Prasoon Joshi, the creative director of McCann Erickson has written lyrics for a number of Bollywood films including Lajja, Hum Tum, Phir Milenge, Rang De Basanti and Fanaa. So we really wonder how taxing it must be juggling to pen the rights words for top producers as well as handling accounts of big clients at McCann.
There was a very funny incident once while he was working on the lyrics of Hum Tum. Music Directors Jatin-Lalit has asked for some changes and variations for part of a song from the film. Poor Prasoon was on a business trip in Malaysia and could not find the time to revert back to the director duo. So what does he do? He makes an excuse to his business associates and goes to the nearest toilet to apparently answer the nature's call. But he had his own intentions in the loo. He immediately got back to Jatin-Lalit via text message through his cellular phone. Now that's what you call a Stinker!! Prasoon laughs when recalling the incident but swears by not repeating such an episode again.
His tryst with A.R. Rehman too has its own stories. Since Rehman resides in Chennai and Prasoon in always on the move, they too communicate via SMS. However, whenever Rehman composes anything new he passes the tune to Prasoon either through mail or through a message in his cellular phone where Prasoon checks it out and reverts back. He claims that this is one way where they both meet their deadlines on time without any delay.
Prasoon definitely has his hands full but with a techno-savvy mind, it definitely seems that he will be the lyricist to look out for.