Thursday,
August
10,
2006
Washington
(UNI):
Popular
movies
from
India,
also
known
as
''Bollywood,''
is
becoming
increasingly
popular
in
the
United
States
as
the
latest
South
Asian
blockbusters
bring
in
millions
at
the
box
office
and
new
fans,
especially
the
second
generation
Indian
Americans,
eagerly
await
the
next
release.
Yash
Raj
Films,
one
of
India's
largest
film
producers
and
distributors,
has
reportedly
said
in
September
2005
that
Bollywood
films
in
the
US
earn
around
100
million
dollars
a
year
through
theatre
screenings,
video
sales
and
the
sale
of
movie
soundtracks.
Even
though
this
is
a
small
number
compared
to
the
mainstream
US
film
industry,
these
figures
contribute
significantly
to
the
bottom
line
of
Indian
filmmakers.
Films
from
India
do
more
business
in
the
United
States
than
films
from
any
other
country,
according
to
the
Internet
Movie
Database,
an
organisation
that
tracks
box
office
sales
in
several
countries.
The
increasing
popularity
of
Indian
cinema,
often
called
''Bollywood
Mania''
by
the
media
here,
is
driving
Indian
filmmaking
to
new
heights
in
terms
of
quality,
cinematography
and
innovative
story
lines,
critics
say.
As
technical
quality
advances,
moviegoers
come
in
ever
increasing
numbers
to
watch
the
latest
movies
arriving
from
India's
largest
city.
The
now
8
billion
dollars
Indian
film
industry
produces
more
than
900
movies
a
year
in
more
than
20
languages,
which
makes
India
the
world's
most
prolific
film
producer,
according
to
Entertainment
Weekly.
Most
of
the
movies
are
actually
flashy
ones
that
typically
run
more
than
three
hours
and
showcase
Indian
culture,
dance,
songs
and,
most
important,
romance.
Whether
set
in
the
modern
day
or
in
colonial
times,
most
films
boast
a
lavish
wedding
scene,
as
authentic
Indian
weddings
still
remain
a
highly
valued
tradition.
Realising
the
value
of
catering
to
the
Indian
American
taste,
many
film
makers
from
Mumbai
have
themes
that
could
easily
relate
to
Non-Resident
Indians
(NRIs).
Kabhi
Khushi
Kabhi
Gham,
known
as
K3G,
was
released
in
December
2001
in
the
United
States
and
grossed
more
than
1
million
dollars
in
its
opening
weekend.
It
ended
its
one-month
run
in
the
United
States
with
2.9
million
dollars
in
box-office
sales.
The
appeal
was
not
only
the
star-studded
cast
and
the
exotic
scenes
filmed
at
the
pyramids
of
Egypt
but
the
emotional
story
line
of
a
well-to-do
family
torn
apart
when
the
eldest
son
rejects
a
prospective
bride
his
father
chooses
and
marries
a
woman
of
his
own
choice.
Veer-Zaara,
marketed
to
both
Indians
and
Pakistanis,
followed
in
K3G's
footsteps
with
its
November
2004
release
in
the
United
States,
also
bringing
2.9
million
dollars
during
a
two-month
period.
The
familiar
plot
of
a
Hindu
falling
in
love
with
a
Muslim
was
filled
with
unfamiliar
twists
and
turns.
''Seasoned
Bollywood
fans
will
be
in
heaven,''
said
a
New
York
Times
film
review.
The
growing
popularity
of
the
films
led
to
a
joint
Bollywood/Hollywood
production,
Bride
&
Prejudice,
the
adaptation
of
Jane
Austen's
Pride
and
Prejudice.
It
opened
in
the
United
States
on
February
13,
2005,
and
grossed
6.6
million
dollars
by
May
22,
2005.
The
film
starred
Bollywood
idol
and
former
Miss
World
Aishwarya
Rai
playing
the
part
of
Lalita
Bakshi
(the
equivalent
of
Austen's
Lizzie
Bennet)
with
actor
Martin
Henderson
playing
the
snobbish
William
Darcy.
Aishwarya
is
the
latest
Bollywood
''crossover''
star
in
Hollywood,
and
will
appear
with
actress
Meryl
Streep
in
Chaos,
due
out
in
2007.
Currently,
Bollywood's
super
hit
movie,
Krrish,
is
competing
with
America's
own
Superman.
According
to
the
Los
Angles
Times,
the
Indian
film
brought
in
6,43,000
dollars
(in
59
locations)
in
its
first
three
days
in
North
America,
averaging
about
11,000
dollars
per
theatre.
It
has
been
reported
that
tickets
to
the
movie
were
sold
days
in
advance
and
in
New
York,
almost
half
the
crowds
were
non-Asian.
Globally
the
film
brought
in
15
million
dollars
in
its
first
week,
an
all-time
record
for
an
Indian
movie.
Krrish,
released
June
23,
is
now
playing
on
75
screens
across
the
United
States
and
has
topped
the
1
million
dollars
mark.
It
is
still
playing
in
select
theatres
nationwide,
according
to
media
reports.
For
the
South
Asian
community
in
major
US
metropolitan
cities
like
Edison
in
New
Jersey,
Chicago,
Pittsburgh
in
Philadelphia,
Houston
in
Texas,
several
cities
in
California,
and
New
York,
the
names
of
Bollywood
megastars
Shah
Rukh
Khan
and
Amitabh
Bachan,
Hrithik
Roshan,
and
Abhishek
Bachchan,
are
just
as
big,
if
not
bigger,
than
Hollywood
stars
like
Tom
Cruise,
Tom
Hanks,
Mel
Gibson,
or
Brad
Pitt,
but
critics
say
much
of
the
commercial
potential
of
Indian
movies
remains
untapped.
''If
more
improvements
are
made
in
marketing
and
distribution,
Bollywood
films
can
earn
significantly
more
revenue,''
says
Gitesh
Pandya,
editor
of
online
movie
sales-tracking
site
boxofficeguru.com.
''Many
of
the
bigger
films
are
debuting
in
the
Top
20
box
office
charts
despite
playing
in
only
a
few
dozen
theatres
nationwide,''
he
added.
According
to
the
US
operations
of
Yash
Raj
films,
no
more
than
80
theatres
in
the
United
States
show
first-run
Indian
movies.
Over
the
past
10
years,
Indian
filmmakers
have
set
their
sights
on
the
United
States
also
when
it
comes
to
location
filming.
With
growing
numbers
of
south
Asians
migrating
to
the
West,
plot
lines
increasingly
include
scenes
in
America.
A
few
recent
prominent
films
made
in
the
United
States
include
Kaante
(Thorns),
Kal
Ho
Naa
Ho
(Tomorrow
May
Never
Be),
and
Chocolate.
With
its
movie
industry
gaining
popularity
in
the
West,
Bollywood
enjoys
instant
access
to
American
living
rooms
via
''Bollywood
On
Demand''
provided
by
Comcast
Corporation,
the
largest
cable
television
provider
in
the
United
States,
and
more
movie
titles
are
being
offered
through
video
rental
companies
Blockbuster
Video
and
Netflix.
Not
only
have
Bollywood
films
achieved
million-dollar
revenues
in
the
United
States,
but
Bollywood
''star
shows''
featuring
the
much
sought-after
stars
of
Indian
cinema
are
staged
in
different
cities
where
tickets
are
sold
out
in
advance.
These
shows
bring
old
and
new
films
to
life
with
songs
from
popular
movies,
live
dancing,
pyrotechnics,
costumes
and
audience
participation.
This
brings
a
taste
of
Bollywood
and
all
that
it
represents
to
an
audience
hungry
for
such
shows.