Smoking on Screen: A Menace?
By:
Arya
Aiyappan
Friday,
November
24,
2006
Smoking
and
cinema
share
a
long
inter-twined
history
of
enduring
relationship.
The
macho
image
of
a
hero
tossing
a
lit
cigar,
cigarette
or
tobacco
between
his
fingers
and
puffing
out
smoke
at
the
camera
connoted
masculinity
and
heroism.
Over
the
years
when
all
icons
are
toppling
down
and
replaced
with
new
ones,
smoking
no
longer
connotes
virility
but
an
ignorance
of
the
embryonic
dangers.
However
isolating
cinema
as
the
springboard
for
all
social
perils
is
too
juvenile
a
judgement.
Mixed
reactions
have
paved
the
way
for
a
never-ending
series
of
debates
on
the
portrayal
of
smoking
in
cinema
and
its
dire
effects.
The statutory law imposed a ban on images of smoking in films and on television from August. The government banned smoking in public places and forbid tobacco firms' advertising, and promoting sports and games. The long hands of law not sparing the maestro Big B has filed cases against him for depiction of smoking in some advertisements. Depiction of smoking in films is the most telling form of advertising in the modern age. The film industry denounces it as absurd mockery vouchsafing of realism and freedom for artistic expression. As the debate ensues each party validates its point with the lawmakers calling attention to the fact that every year 800,000 Indians die from smoking-related diseases whereas filmmakers and actors uphold that cinema is not solely responsible for the death-defying evils in the society.
Cinema as a social vehicle for communication is commited to a social cause. In India film stars are demi-gods who dictate our lives through the screen images they represent. The glamorous world of showbiz magnetizes the juvenile younger generation who blindly emulate film heroes. The young impressionable minds can scarcely discern the difference between realism and fiction. Cigarette is a glamorous prop in cinema negatively influencing the spectators who watch them. In a survey conducted on films released during 1991 to 2002 practically three out of four movies depicted smoking in various forms. The King Khan of Bollywood Shahrukh Khan nearly smoked 109 times or more on screen and catching up with him celebrated Tamil Mannan Rajnikant has smoked 103 times!
Amitabh Bachchan, Shahrukh Khan, John Abraham, Kamal Hassan, Rajnikanth, Mammootty, Mohanlal, etc have all enacted smoking scenes in films as and when the story deems it necessary. Directors resort to the use of smoking scenes in films according to the plot, even if the protagonist is a hero or a heroine; Shabana Azmi in Godmother, Zeenat Aman in Hare Rama Hare Krishna, were pictured as smokers to lend depth and reality to the characters they essayed. 'Winston Churchill cannot be realistically represented without his trademark cigar'. On screen smoking connotes a wide gamut of meanings related to obsession, sexiness, style, jitteriness, self-abuse, robustness, poise, psychosis, defiance, weakness, etc.
The film fraternity deplores the verdict as immature as it does not take into account the murder and violent sex perpetrated in society, cinema and cinema's artistic value as a piece of art. In unison they advocate rather a progressive ban on smoking in society to eradicate the menace. Saif Ali Khan has quit smoking so also Shahrukh Khan an avid smoker is slowly trying to curb it.
The hue and cry over the ban imposed on smoking and use of tobacco has made the government make some exemptions with regard to historical characters, live telecast and documentaries on the adverse effects of the products, etc. The urgency of the time is to spread awareness and prevent passive smoking, which becomes detrimental in the long run. The ongoing debate runs on parallel lines of a draw edging on a win-win situation to raise a healthy generation. "Smoking in the movies fosters a culture that encourages young people to smoke; whereas what is needed is that we actively develop antipathy to smoking."
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