By:
Taran
Adarsh,
IndiaFM
Thursday,
May
18,
2006
Friday,
July
8,
2005
witnessed
the
release
of
two
films,
Dus
[directed
by
Anubhav
Sinha]
and
Fareb
[directed
by
Deepak
Tijori].
While
Dus
took
an
earth-shattering
start
at
the
ticket
window,
Fareb,
despite
decent
merits,
proved
a
damp
squib.
The
chartbusting
track,
'Dus
Bahane',
besides
the
mammoth
star
cast
of
the
film
resulted
in
Dus
making
mincemeat
of
its
opposition.
Friday,
May
12,
2006
witnessed
the
release
of
two
films,
Tathastu
[directed
by
Anubhav
Sinha]
and
Tom
Dick
and
Harry
[directed
by
Deepak
Tijori].
The
two
directors
clashed
yet
again,
but
the
results
this
time
were
a
complete
contrast.
This
time
around,
it
was
the
popular
Himesh
Reshammiya
track
'Jhoom
Jhoom'
that
resulted
in
Tom
Dick
and
Harry
stealing
the
march
over
its
opponent
Tathastu.
Frankly
speaking,
Tathastu
had
an
unsung
release.
A
number
of
people
I
met
weren't
even
aware
that
Tathastu
had
opened.
The
pre-release
promotion
was
extremely
low-key
and
the
absence
of
songs
only
meant
limited
promotion
for
the
film.
Not
that
excessive
promotion
would've
resulted
in
a
terrific
start
for
Tathastu.
This
desi
adaptation
of
the
Denzil
Washington
starrer
John
Q.
lacked
a
powerful
drama
to
keep
the
moviegoer
glued
to
the
proceedings.
Even
Anubhav
Sinha's
direction
lacked
a
solid
punch,
so
essential
for
a
film
that
looks
at
a
lone
man's
battle
against
the
system.
Tathastu
had
a
disastrous
start
everywhere.
In
fact,
the
shockingly
low
start
[some
shows
were
as
low
as
3%-6%]
sent
shock
waves
throughout
the
film
industry.
There's
no
denying
that
the
opening
numbers
of
Tathastu
ranks
amongst
the
poorest
this
year.
The
fate
of
the
film
was
evident
on
its
opening
day
itself.
The
word
of
mouth
wasn't
positive
as
well.
Almost
all
reviewers
who
matter
also
gave
the
film
a
thumbs
down,
while
the
paying
public
--
the
few
who
sauntered
into
movieplexes
to
watch
this
human
drama
--
weren't
kind
to
the
film
either,
resulting
in
a
poor
turnout
during
the
opening
weekend
as
also
on
weekdays.
To
sum
it
up,
this
one's
a
supreme
disaster!
Tom
Dick
and
Harry
took
a
favorable
start
[60%
+]
at
places
and
maintained
the
momentum
in
its
opening
weekend.
The
popular
track,
'Jhoom
Jhoom',
coupled
with
the
fantastic
pre-release
promotion,
resulted
in
this
mini
multi-starrer
attracting
footfalls
at
movieplexes.
But
the
family
audience
that
ventured
to
watch
the
film
were
completely
taken
aback
by
the
double
entendres
and
lewd
jokes.
The
advantage
with
Tom
Dick
and
Harry
is
its
reasonable
pricing.
The
patronage
from
the
hardcore
masses
and
of
course,
'Jhoom
Jhoom',
has
resulted
in
the
film
keeping
its
worldwide
distributor,
Shree
Ashtavinayak
Cinevision,
smiling.
Its
business
is
better
in
Mumbai,
Delhi-U.P.,
Punjab
and
Rajasthan
in
particular.
THIS
WEEK,
LAST
YEAR
[Week:
May
13-15,
2005]
When
a
keenly
anticipated
film
doesn't
register
a
face-saving
opening
at
the
box-office,
it
sends
shock
waves
throughout
the
industry.
With
lots
of
hopes
pinned
on
the
film
in
question,
with
the
stakes
being
very
high,
the
not-as-expected
start
can
really
puncture
the
morale
of
the
film
industry.
That's
precisely
what
happened
when
Jo
Bole
So
Nihaal
opened
this
week.
Prior
to
its
theatrical
release,
Jo
Bole
So
Nihaal
was
one
of
the
hottest
films
in
the
marquee.
The
stylish
promos
of
the
film,
coupled
with
the
fact
that
the
Rahul
Rawail-Sunny
Deol
combo
seemed
rejuvenated
to
strike
back
with
a
vengeance,
had
led
to
the
distributors
acquiring
its
rights
for
fantastic
prices.
In
fact,
after
a
long,
long
time
did
one
witness
the
distribution
fraternity
getting
gung-ho
about
a
film.
But
the
opening
of
the
latest
Sunny
Deol
starrer
at
several
centres
rang
alarm
bells
across
the
film
trade.
Ideally,
a
film
of
this
magnitude
should've
started
with
a
bang,
with
a
90%
+
opening
[like
Lucky,
Waqt,
Kaal],
but
its
opening
ranged
from
70%
+,
to
a
dismal
25%-35%
at
some
places.
Clearly,
something
went
wrong
somewhere.
Or,
perhaps,
the
viewers
had
satiated
themselves
with
the
three
biggies
[Lucky,
Waqt,
Kaal]
in
three
consecutive
weeks
and
felt
like
taking
a
break
for
a
week
or
two.
With
biggies
flowing
in
week
after
week
and
in
view
of
the
fact
that
the
ticket
prices
are
quite
exorbitant
by
Indian
standards,
the
moviegoer
today
opts
for
films
that
he/she
may
consider
'hot',
skipping
some
films
in
the
process.