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Amul celebrates with Cheeni Kum

Courtesy: IndiaFM
Thursday, June 14, 2007
Amul continues to imbibe the latest flavour of the season in its advertisements. This time Amul focuses on the recent hit sweet romantic comedy- Cheeni Kum- A Sugar Free Romance.

The film had Amitabh Bachchan confide in his little charming and confident neighbour Sexy, suffering from Leukemia which is played by Swini Khara. The picture captures the scene where Amitabh and Swini share an intimate conversation with an ice-cream. Amul replaces it with their patent butter and bread.

The picture succeeds not only in retaining the original charm but also adds a "sweet" twist with the butter. And it ends with its inimitable pun with 'Sexy Taste' obviously referring to the name by which Amitabh calls the little girl.

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