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Eros International presents Bhool Bhulaiyaa

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Monday, September 10, 2007

Eros International, the leading integrated company within the Indian media and entertainment sector, announced the worldwide release of Bhool Bhulaiyaa starring Akshay Kumar, Vidya Balan, Shiney Ahuja, Paresh Rawal, Amisha Patel and Rajpal Yadav. The film will be released in cinemas worldwide on 12th October 2007.

Bhool Bhulaiyaa is a thriller-comedy directed by Priyadarshan, the talented director behind super hit comedies like Hungama, Hulchul, Bhagam Bhag and Malamaal Weekly.

Bhool Bhulaiyaa tells the story of a young couple arriving at an ancestral mansion. Ignoring the protests of their superstitious uncle, they move into the mansion, where unusual and supernatural events begin to happen.

Vijay Ahuja, President – International, Eros International said: “After the huge worldwide success of Partner and Heyy Babyy, we are all geared up for Bhool Bhulaiyaa now. Summers are the ideal season for release of comedies and family movies. There"s already a great buzz about Bhool Bhulaiyaa . Mysterious first-look, catchy music and royal special effects are making the audience anticipate the film with excitement. We are confident that this will be another smash hit from Priyadarshan."

Genre- Thriller - Comedy

Directed by – Priyadarshan

Produced by – Bhushan Kumar

Global Distributor – Eros International

Starcast – Akshay Kumar, Vidya Balan, Rajpal Yadav, Shiney Ahuja, Amisha Patel

Release date – 12th Oct"07

Certificate – TBC

Synopsis - Bhool Bhulaiyaa tells the story of a young couple arriving at the ancestral mansion. Ignoring the protests of their superstitious uncle, they move in to mansion, where unusual and supernatural events begin to happen.

Eros International plc is an established global player in the fast-growing Indian media and entertainment arena. Being vertically integrated means that Eros not only produces and commissions films like studios but it also distributes and exploits films across formats globally via cinemas, home entertainment, television formats and new media.

Established in 1977, Eros International has three decades of market leadership in creating a global platform for Indian cinema. The company operates in over 50 countries with worldwide offices in India, UK, USA, Dubai, Australia, Fiji and Isle of Man. It has built a successful business model around the release of 30-40 new films every year and the exploitation of a film library containing more than 1,300 titles, making it one of the largest content owners in the business.

Global Distribution, Motion Pictures, Music, Home Entertainment, e-Television, New Media and Animation are the main Strategic Business Units of Eros.

Eros enters its 30th year in the business with the vision of consolidating the fragmented industry, and shaping the future of Indian entertainment.

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