By: Joginder Tuteja, IndiaFM
Thursday, November 29, 2007
Dhan Dhana Dhan Goal is on the verge of being officially declared a success but going by the current market scenario, none associated with the film are taking it easy. Taking a cue from what even the likes of Shahrukh Khan are doing till date to keep their films in news and going all out with the promotion of the film, director Vivek Agnihotri and actor John Abraham are on a relentless spree to keep striking a 'goal', pun intended, practically every day.
Current week has already seen fresh promos being unveiled but this is not all as coming weekend would showcase audience"s reaction interspersed with yet another crop of promos. There would also be focus on the film's USP - football matches - as another set of promos are unleashed.
"We can't afford to keep sitting quite now and bask in the glory of a huge weekend that the film has taken", says director Vivek Agnihotri, "We may have underplayed the promotion before the release and as expected it has worked hugely in our favor. Now while people have started talking about the film and Dhan Dhana Dhan Goal is benefiting immensely from word of mouth after an excellent start, why shouldn't we also join the fun? After all it's our own baby!"
Pretty true as John Abraham seems to be the newest globe trotter in town. After traveling continents for promoting the film, he is now targeting Indian Football, Cricket and Hockey teams closer home. Today the football team, led by Bhaichung Bhutia would be seeing the film while later in night Mahendra Singh Dhoni and the rest of Indian cricket team would be watching DDDG in Kolkata. This is not all as tomorrow Indian Hockey team would get a chance to combine the theme of Chak De India with Dhan Dhana Dhan Goal as the film's screening is held for them in Bangalore.
"What has been a very pleasant and completely unexpected surprise is the way children have started patronizing the film. We always thought that children would merely tag along with their parents since as a theme we thought the marriage of sports with racism and patriotism would appeal more to adults than anyone else", Vivek reflects.
"However, I hear from children that they are truly loving the film mainly due to the adrenaline rush they are getting from the football matches which form a substantial part of the film. So, the story now is that children are making their families tag along to watch the film. Good for us!"
Shrugging off a few stray bad reviews that the film has got, Vivek says nonchalantly, "If a particular review would have been for the film per se, I would have understood that. What amuses me though is that a couple of reviewers or so have targeted the individuals associated with the film than the movie. But has that made any difference? Not at all!
The film has found it's audience, the collections are superb (week end numbers would tell the tale anyways) and majority of reviews have been favorable as well. All in all, things have worked for us and this is what motivates each one of us associated with the film to go the whole hog. We are not stopping!"