By:
Joginder
Tuteja,
IndiaFM
Thursday,
November
29,
2007
Dhan
Dhana
Dhan
Goal
is
on
the
verge
of
being
officially
declared
a
success
but
going
by
the
current
market
scenario,
none
associated
with
the
film
are
taking
it
easy.
Taking
a
cue
from
what
even
the
likes
of
Shahrukh
Khan
are
doing
till
date
to
keep
their
films
in
news
and
going
all
out
with
the
promotion
of
the
film,
director
Vivek
Agnihotri
and
actor
John
Abraham
are
on
a
relentless
spree
to
keep
striking
a
'goal',
pun
intended,
practically
every
day.
Current
week
has
already
seen
fresh
promos
being
unveiled
but
this
is
not
all
as
coming
weekend
would
showcase
audience"s
reaction
interspersed
with
yet
another
crop
of
promos.
There
would
also
be
focus
on
the
film's
USP
-
football
matches
-
as
another
set
of
promos
are
unleashed.
"We
can't
afford
to
keep
sitting
quite
now
and
bask
in
the
glory
of
a
huge
weekend
that
the
film
has
taken",
says
director
Vivek
Agnihotri,
"We
may
have
underplayed
the
promotion
before
the
release
and
as
expected
it
has
worked
hugely
in
our
favor.
Now
while
people
have
started
talking
about
the
film
and
Dhan
Dhana
Dhan
Goal
is
benefiting
immensely
from
word
of
mouth
after
an
excellent
start,
why
shouldn't
we
also
join
the
fun?
After
all
it's
our
own
baby!"
Pretty
true
as
John
Abraham
seems
to
be
the
newest
globe
trotter
in
town.
After
traveling
continents
for
promoting
the
film,
he
is
now
targeting
Indian
Football,
Cricket
and
Hockey
teams
closer
home.
Today
the
football
team,
led
by
Bhaichung
Bhutia
would
be
seeing
the
film
while
later
in
night
Mahendra
Singh
Dhoni
and
the
rest
of
Indian
cricket
team
would
be
watching
DDDG
in
Kolkata.
This
is
not
all
as
tomorrow
Indian
Hockey
team
would
get
a
chance
to
combine
the
theme
of
Chak
De
India
with
Dhan
Dhana
Dhan
Goal
as
the
film's
screening
is
held
for
them
in
Bangalore.
"What
has
been
a
very
pleasant
and
completely
unexpected
surprise
is
the
way
children
have
started
patronizing
the
film.
We
always
thought
that
children
would
merely
tag
along
with
their
parents
since
as
a
theme
we
thought
the
marriage
of
sports
with
racism
and
patriotism
would
appeal
more
to
adults
than
anyone
else",
Vivek
reflects.
"However,
I
hear
from
children
that
they
are
truly
loving
the
film
mainly
due
to
the
adrenaline
rush
they
are
getting
from
the
football
matches
which
form
a
substantial
part
of
the
film.
So,
the
story
now
is
that
children
are
making
their
families
tag
along
to
watch
the
film.
Good
for
us!"
Shrugging
off
a
few
stray
bad
reviews
that
the
film
has
got,
Vivek
says
nonchalantly,
"If
a
particular
review
would
have
been
for
the
film
per
se,
I
would
have
understood
that.
What
amuses
me
though
is
that
a
couple
of
reviewers
or
so
have
targeted
the
individuals
associated
with
the
film
than
the
movie.
But
has
that
made
any
difference?
Not
at
all!
The
film
has
found
it's
audience,
the
collections
are
superb
(week
end
numbers
would
tell
the
tale
anyways)
and
majority
of
reviews
have
been
favorable
as
well.
All
in
all,
things
have
worked
for
us
and
this
is
what
motivates
each
one
of
us
associated
with
the
film
to
go
the
whole
hog.
We
are
not
stopping!"