Though
there
are
couple
of
days
left
for
the
release
of
Dhan
Dhana
Dhan
Goal,
it's
producers,
UTV
Motion
Pictures,
are
already
smiling
all
the
way
to
the
bank.
That's
because
without
a
single
screening
being
held,
the
film
has
already
recovered
it's
production
cost
of
Rs.
16
crores.
A
highly
placed
official
at
Corporate
Communications&PR
cell
of
UTV
says,
"Syndication
of
satellite,
music
rights,
territory
pre-sales,
home
video,
in-film
advertising
with
brands
like
Reebok,
Western
Union
and
Gillette
have
contributed
to
the
16
crore
recovery
even
before
the
film
release."
Director
Vivek
Agnihotri
is
aiming
higher
though.
He
says,
"Such
recovery
has
been
possible
mainly
due
to
excellent
pre-production
by
UTV.
With
any
other
production
house,
the
cost
would
have
soared
by
another
4-5
crores.
I
would
now
want
'Goal'
to
become
an
audience
success
too.
We
are
coming
with
close
to
400
prints
and
anything
over
12
crores
net
collections
in
the
first
week
should
make
me
feel
happy."
How
about
competition
from
the
likes
of
Aaja
Nachle
and
Dus
Kahaniyaan
over
next
two
weeks?
"It's
all
about
my
film
connecting
with
the
audience
in
the
first
weekend
of
release",
he
reflects,
"To
be
honest,
if
it
does,
it
should
be
unstoppable
for
next
four
weeks
at
least.
No
competition
would
be
too
much
in
such
case
since
the
execution
of
subject
is
quite
strong.
In
case
it
doesn't
connect
then
well,
all
the
best
to
all
the
other
films."
"We
have
purposely
kept
the
best
portions
of
the
film
hidden
from
the
promos",
the
film
maker
answers
when
questioned
on
the
promotional
strategy,
"There
are
some
enthralling
sequences
set
on
a
huge
scale
that
have
been
picturised
in
stadiums.
Currently,
we
are
underplaying
on
the
promotional
front
since
we
want
audience
to
explore
the
surprise
element."
Talking
about
the
universal
appeal
of
the
film,
Agnihotri
comments,
"Initially,
UTV
as
well
as
I
believed
that
Dhan
Dhana
Dhan
Goal
would
have
adults
as
the
target
audience
since
it
centered
on
men
playing
football.
However,
to
our
pleasant
surprise,
the
film
is
being
patronized
by
children
as
well.
Looking
at
endless
demand
of
passes
for
children,
we
have
been
forced
to
put
some
additional
shows
especially
for
them."
Does
he
foresee
comparisons
with
Chak
De
India
due
to
it's
sports
theme?
"Ten
minutes
into
Goal
and
you
would
realize
there
and
then
that
it
has
nothing
to
do
with
Chak
De
India.
Both
the
films
are
poles
apart
-
no
pun
intended
-
with
a
completely
different
storyline",
defends
Vivek,
"In
fact
I
can
promise
my
audience
that
last
20
minutes
belong
to
a
different
level
altogether.
You
have
never
seen
anything
like
that
in
Hindi
cinema."