By:
Joginder
Tuteja,
IndiaFM
Wednesday,
September
26,
2007
For
the
last
2-3
days,
the
news
that
has
been
making
the
rounds
in
the
industry
is
Madhur
Bhandarkar's
transition
to
directing
advertisement
films.
He
talks
about
the
experience
of
entering
a
different
battle
ring
in
between
fulfilling
his
dream
of
bringing
his
successful
trilogy
['Page
3',
'Corporate'
and
'Traffic
Signal']
to
celluloid
and
completing
the
script
of
his
much
awaited
Fashion.
"There
was
no
conscious
decision
to
become
an
ad
film
maker",
says
an
ever
energetic
Bhandarkar,
"I
had
been
going
full
steam
with
scripting
Fashion
when
this
friend
of
mine
approached
me
to
direct
the
commercial.
It
is
for
a
leading
jewellery
store
in
Delhi
and
since
it
was
a
friend
calling,
I
couldn't
say
no."
How
was
the
experience?
"I
could
go
on
to
say
how
exciting
or
challenging
it
was
but
over
and
above
that,
what
enthralled
me
most
was
a
complete
changeover
in
the
setting,
my
style
of
direction
and
overall
visuals",
reveals
Madhur.
Can
he
elaborate?
"Imagine
telling
a
tale
in
those
30
seconds?
I
had
to
think
innovatively
and
concentrate
even
more
to
get
the
right
magic
on
the
screen.
Having
said
that,
a
project
may
be
two
hours
long
or
30
seconds,
I
have
to
ensure
that
the
realistic
streak
is
there
in
the
frames.
Guess,
old
habits
die
hard",
he
says
cheekily.
Well,
that
does
sound
true.
He
has
cultivated
a
habit
of
roping
in
strong
women
actors
in
his
films
whether
it
is
Chandni
Bar
[Tabu],
Page
3
[Konkana
Sen]
or
Corporate
[Bipasha
Basu].
One
now
hears
that
Priyanka
Chopra
or
Kareena
Kapoor
could
be
next
for
his
Fashion.
"I
continue
to
keep
my
lips
sealed
on
this,
as
always",
he
says
with
a
wink,
"We
should
be
having
an
announcement
soon
and
the
world
would
know
about
the
final
cast.
You
never
know,
there
may
be
a
surprise
or
two
in
store.
Till
then
let
me
enjoy
my
newfound
ad
world!"
For
the
uninitiated,
the
ad
has
been
shot
on
sets
in
Mumbai
with
desert
as
a
background.
There
are
also
a
lot
of
special
effects
involved
going
with
the
mystic
theme
of
the
advertisement's
concept.
While
Delhi
based
Piyush
Vani
is
the
male
model,
well
know
ramp-walker
Mugdha
Godse
is
his
female
partner.
The
production
boasts
of
names
like
Nitin
Desai
as
the
art
director
and
Shamir
Tandon
as
the
composer.