Wednesday, September 19, 2007
T-Series, Hungama Mobile and Viva Entertainment launched the music of Om Shanti Om at a glittering function held in Dubai at the hands of Shah Rukh Khan. This is for the first time that a global premiere of Indian Music has happened outside of India in Dubai both on CD"s and on the Mobile platform.
The event is marking the growing popularity of Indian Music in the International markets and specifically in UAE and GCC. Om Shanti Om, T-Series and Red Chillies Entertainment are catering to this need with this event.
Interacting with the media after releasing the music, Shah Rukh Khan said, “I am excited to introduce the music of my movie to the consumers of UAE. T-Series in conjunction with Viva Entertainment will reach out to Indian Music lovers in the UAE. This event is also special to me as the music will be available on mobile phones and internet. Hungama Mobile is providing an innovative experience to the audience via a new platform. The Gen X is definitely going to be excited with such exciting features and I can say now, mobile will be the next new destination, for music"
Bhushan Kumar – Chairman&Managing Director, T-Series said, “Our association with Shahrukh Khan dates back to Main Hoon Na and the personal bond shared with him has culminated in both T-Series&Red Chillies working closely to realize the dreams of both organization in the music space."
He added "We are really excited to be working with Hungama Mobile to deliver exciting and original entertainment content and are working diligently to establish a more comprehensive distribution network in the mobile and digital space. Krishan Kumar, Director, T-Series said, “The music of Om Shanti Om has been created and conceptualized keeping in mind all genres. We are excited to be a part of this event wherein the music will not only be available via CD"s but also on your mobile".
The GCC and UAE is a growing Entertainment and Music market and it is only appropriate that Shah Rukh and the Om Shanti Om Music be associated with the core audience, the youth, via Cd"s and Mobile. This unique association of T-Series, Red Chillies, Viva Entertainment&Hungama Mobile has come together to bring it to Bollywood and Shah Rukh lovers in UAE.
The Mobile Content for Om Shanti Om is available across categories of Tones, Images and Video for all Mobile subscribers in India and also across the Hungama Mobile distribution network with over 77 Wireless Carriers in 30+ countries.