Monday,
November
12,
2007
Shilpa
Shetty's
publicist
believes
that
Shahrukh
Khan,
the
star
his
client
began
her
career
with,
is
unbeatable.
And
he
had
mentioned
in
his
column,
last
week,
that
to
pit
a
film
against
the
superstar
is
nothing
short
of
suicide.
He
had
added,
"I
hope
it
is
not
a
case
of
Sanjay
Leela
Bhansali's
overconfidence
versus
Shahrukh
Khan's
star
power.
Because
such
a
game,
if
lost,
can
give
a
jolt
to
the
industry."
According
to
the
publicist,
"PRs
build
perceptions,
but
perception-building
is
not
the
only
aspect
required
for
a
film.
It
seems
Sanjay
Leela
Bhansali
not
only
over-rated
his
product,
but
miscalculated
its
overall
acceptance." He
wonders
why
Bhansali
did
not
see
it
coming.
Just
a
week
later,
his
predictions
seem
to
be
coming
true.
Dale
had
feared
that
such
unjustified
competition
between
a
debutante
and
a
megastar
could
result
in
mega
shocks.
Decidedly,
Om
Shanti
Om
is
now
said
to
be
a
much
stronger
product,
while
Saawariya
is
already
facing
criticism
on
the
directorial
front,
after
its
premiere
last
night.
It
can
be
noted
here
that
Bhansali
has
always
made
films
with
very
big
stars.
While
Khamoshi
starred
Salman
Khan
and
Manisha
Koirala,
Hum
Dil
De
Chuke
Sanam
had
Salman,
Ajay
Devgan
and
Aishwarya
Rai
in
the
lead.
The
makers'
Devdas
went
one
step
ahead
to
have
a
kind
of
a
casting
coup
with
Shahrukh
Khan
pairing
up
with
Madhuri
Dixit
and
Aishwarya,
while
Black
had
the
inimitable
Amitabh
Bachchan
and
Rani
Mukherjee
leading
the
cast.
This
is
the
first
time
Bhansali
took
up
the
mantle
of
being
a
star-maker,
by
launching
new
faces
Ranbir
Kapoor
and
Sonam
Kapoor,
along
with
Salman
and
Rani
in
special
roles.
Bhagwagar
also
said
that
if
the
release
of
Saawariya
were
to
be
postponed
to
another
week,
it
would
have
fared
better
"If
Saawariya
was
postponed
to
another
week,
it
could
have
stood
a
better
chance.
I
wonder
why
its
makers
couldn't
see
the
crisis
coming," says
Dale,
and
explains,
"PRs
build
perceptions,
but
perception-building
is
not
the
only
aspect
required
for
a
film.
The
hype
for
Saawarya
has
been
tremendous,
but
it
seems
Sanjay
Leela
Bhansali
not
only
over-rated
his
product
but
miscalculated
its
overall
acceptance."