SHANTARAMS
Reaching
Beyond
V.
Shantaram
used
the
film
medium
as
an
instrument
of
social
change,
an
achievement
for
someone
who
wasn't
well-educated.
He
began
working
in
the
theatre
as
a
curtain-raiser
and
then
graduated
to
acting.
He
directed
his
first
film
Netaji
Palkar.
Along
with
four
partners,
V
G
Damle,
KR
Dhaiber,
S
Fatelal
and
S
B
Kulkarni,
he
formed
the
Prabhat
Film
Company.
His
Hindi
debut
was
Duniya
Na
Mane
(Kunku
in
Marathi)
about
a
young
woman
refusing
to
get
married
to
an
older
man.
Aadmi
(Manoos
in
Marathi)
was
a
love
story
between
a
policeman
and
a
prostitute
and
Padosi
was
about
communal
harmony.
He
started
Rajkamal
Studios
and
made
notable
films
like
Dr
Kotnis
Ki
Amar
Kahani,
Dahej,
the
dance
epic
Jhanak
Jhanak
Payal
Baje
and
Do
Aankhen
Barah
Haath
and
Navrang.
He
launched
his
daughter
Rajashree
in
Geet
Gaya
Pattharon
Ne.
Rajashree
had
a
brief
but
good
run
in
commercial
cinema.
Brahmchari
,
Janwar
and
Shehnai
were
her
celebrated
films.
Shantaram's
son
Kiran
made
a
Marathi
film
titled
Zunz
and
now
manages
Rajkamal
Studio.
He
was
once
the
Sheriff
of
Mumbai.
He
also
organises
film
festivals
in
Mumbai.
His
son
Chaitanya
debuts
as
a
director
with
Marathi
film
Isshya
starring
Ankush
Chaudhary.
BHATTS
Dare
To
Differ
Back
in
the
'40s
this
enterprising
Gujarati
youth
began
making
films
and
he
never
stopped
untill
he
had
a
huge
tally
of
over
a
100
films
to
his
credit
which
mostly
included
mythologicals
like
Lakshmi
Narayan,
Lav
Kush,
Ram
Janma
and
Janmashtami.
His
sons
Mahesh
and
Mukesh
aspire
to
be
as
prolific
as
their
father.
Mahesh
started
off
assisting
the
legendary
Raj
Khosla
before
wielding
the
baton
himself,
highlighting
social
issues
through
personal
narratives
like
Arth,
Naam
and
Zakham.
Mahesh's
younger
brother
worked
earlier
as
a
secretary
to
the
late
Smita
Patil.
After
Smita's
demise
in
1986,
Mukesh
didn't
want
to
continue
as
a
secretary.
He
told
his
elder
brother
his
secret
desire
of
starting
a
production
company.
Mahesh
was
encouraging.
That's
how
Mukesh
launched
Vishesh
Films
in
1986.
Since
then
the
brothers
have
been
making
films
at
frenetic
pace
-
Sadak,
Ghulam,
Raaz
and
Murder
are
their
all-time
major
commercial
hits.
Theirs
is
a
synergy
of
Mahesh
's
creativity
and
Mukesh's
business
acumen.
Together
they
rock
the
box-office.
Currently,
Mahesh
has
taken
to
penning
films.
This
one-time
Osho
devotee
has
renounced
film
direction
completely.
Mahesh's
daughter
Pooja
Bhatt
had
a
successful
run
as
a
matinee
idol
in
films
like
Dil
Hai
Ke
Manta
Nahin
,
Junoon
,
Sadak
Chahat,
Tamanna
and
Zakhm
before
she
debuted
as
a
director
with
Jism.
She
makes
films
under
her
banner
Fish-Eye
Network.
Her
brother,
Rahul,
makes
his
acting
debut
soon,
while
Mukesh's
son
Vishesh
has
joined
father's
business.
PRASADS
Award-winning
Achievers
Way
back
in
1930,
an
inconspicuous
lad
peering
through
the
walls
of
a
film
studio
became
a
stage
hand,
actor,
camera
assistant,
director,
producer
and
finally
an
industrialist
-
L.V.Prasad.
He
founded
the
Prasad
Group
in
the
year
1956
by
starting
Prasad
Productions
and
produced
over
26
feature
films
mainly
in
Hindi,
setting
standards
and
values
that
still
continue
to
exist
in
today's
films.
Sharda,
Beti
Bete,
Chhoti
Behen,
Sasural,
Milan,
Raja
Aur
Rank,
Jeene
Ki
Raah,
Khilona
and
Ek
Duuje
Ke
Liye
were
some
of
his
memorable
jubilee
hits.
In
1965
Prasad
Studios
was
established
to
provide
the
post-production
facilities
to
the
film
industry.
Led
by
his
son
Ramesh
Prasad,
an
engineer
educated
in
the
USA,
a
film
processing
unit
in
Chennai
was
set
up
in
1976.The
Prasad
Film
Laboratories,
Chennai
is
a
Kodak
Imagecare
certified
lab
for
negative
processing.
L.V.Prasad's
grandson
Sai
Prasad,
also
an
engineer
educated
in
the
USA,
joined
a
little
later
to
make
the
group
look
towards
the
digital
future
of
cinema.
Thus
the
group
expanded
its
reach
into
the
digital
domain
and
very
soon
strongly
entrenched
itself
by
starting
Prasad
Video
Digital
and
then
EFX.
Today
the
services
offered
by
the
group
spans
the
entire
gamut
of
film
post
production
-
Film
Processing,
Digital
Intermediate,
HD
Post,
Film
Restoration,
Telecine,
Audio,
Video,
NLE,
Reverse
Telecine,
Visual
Effects,
Equipment
Hire,
Film
Production,
Entertainment
Centre,
Multimedia,
and
more
through
its
facilities
in
India,
Singapore
and
United
Arab
Emirates.
Going
beyond
this
Prasad
Group
opened
its
multiplex,
Imax
theatre
and
Mall
in
Hyderabad
in
2003.
In
a
short
span
of
time
it
has
become
'the
happening
place'
in
Hyderabad.
'
The
Government
of
India
released
a
Commemorative
Postal
Stamp
in
the
memory
of
L.V.Prasad,
a
Dadasaheb
Phalke
awardee
in
1982.
BARJATYAS
Family
values
Theirs
is
such
a
traditional
set-up.
Their
joint
family
business
of
films
is
as
old
as
this
nation
-
it's
also
sixty.
But
the
Barjatyas
have
no
qualms
about
their
old-fashioned
morals
and
dressing
styles.
Unlike
the
rest
of
the
film
industry
in
hot
pursuit
of
modernity,
they
stick
by
their
values.
Sixty
years
ago,
19-year-old
Tarachand
Barjatya
lay
the
foundations
of
the
Barjatya
empire
as
he
launched
Rajshri
Distributors.
He
successfully
distributed
Southern
and
Hindi
films
and
in
1960
he
added
a
film
production
wing.
Starting
with
Aarti,
they
have
consistently
made
films
based
purely
on
Indian
themes.
Uphaar,
Tapasya,
Geet
Gata
Chal,
Chitchor,
Sawan
Ko
Aane
Do
and
Saraansh
share
some
of
the
films
produced
by
Tarachand
and
his
three
sons,
Kamal
Kumar,
Rajkumar
and
Ajit
Kumar.
Rajshri
Productions
is
synonynous
with
wholesome
entertainment.
In
the
'80s,
Sooraj
R.Barjatya,
young
scion
of
the
family,
took
the
box-office
by
storm
with
his
platonic
love
story
Maine
Pyar
Kiya,
which
inspite
it's
all-new
cast
won
the
hearts
of
the
viewers.
Sooraj
repeated
his
magic
with
Madhuri
Dixit
in
Hum
Aapke
Hain
Koun,
which
was
a
jubilee
hit.
In
times
of
home
video-viewing,
it
drew
audiences
back
to
the
theatres.
His
third
venture,
Hum
Saath
Saath
Hain,
a
modern
retake
of
Ramayana
worked
wonders
too.
Sooraj's
last
film
Vivah,
about
the
gossamer
romance
of
a
just-engaged
couple
won
a
grand
applause,
reiterating
their
belief
in
clean
narratives
and
melodious
music.
Rajshri
ventured
into
television
production
few
years
ago
with
Woh
Rehne
Wali
Mehlon
Ki.
The
TV
division
is
helmed
by
young
Kavita,
the
niece
of
Sooraj.
Rajshri
Media,
dealing
in
online
broadband
video
stores
and
Wap
store
on
mobile
phones
is
headed
by
Rajjat,
another
family
member.
From
distribution
to
multimedia,
Rajshri
has
spread
its
wings
without
compromising
on
their
values.
Without
succumbing
to
market
pressures
of
voyeurist
demands,
they
continue
churning
out
neat
and
clean
products.